Pure Gold Mining Inc. announced the launch of its 2017 exploration program at the company's 100% owned Madsen Gold Project. The phased exploration program is designed to focus on resource growth and concurrently advance Madsen towards operational readiness. Drilling has re-commenced on the project with four diamond drill rigs prioritized for the McVeigh, Austin and A3 targets of the Madsen Mine. In addition, Pure Gold has now received the necessary approvals to re-open the McVeigh Portal (Portal) and ramp and mining contractors have been mobilized to site to commence site preparations. Phased Approach to Resource Growth: a four-rig program with up to 70,000 metres of diamond drilling, collared from both surface and underground; surface drilling to expand resource through wider step-outs at the McVeigh, Austin and A3 targets (commenced January 2017); and underground drilling to drill off near surface mineralization and better define anticipated mining shapes; a second half 2017 resource update to incorporate >150,000 metres of new diamond drilling since last resource. McVeigh Underground Exploration Project: re-establish services to the existing Portal and ramp including power, heating and ventilation; assess and secure ground conditions and complete detailed geologic mapping and sampling; and, establish underground drill bays to optimize delineation of near-surface mineralization in the McVeigh and Austin horizons. With receipt of final assays, Pure Gold has completed its 2016 exploration work program, successfully intersecting gold mineralization in multiple, related targets with the drilling of approximately 78,800 metres from a total of 237 drill holes. Previously unreported results from the 2016 program include: 14.3 g/t gold over 1.0 metres in hole PG16-282 (A3); 8.0 g/t gold over 1.8 metres in hole PG16-290 (McVeigh). The 2016 exploration program led to a breakthrough in geologic understanding, genetically and spatially linking mineralization in multiple settings and demonstrating that intersected gold mineralization remains open for expansion. At Madsen, drilling traced near surface gold mineralization across a 1.2 kilometre strike length, with mineralization remaining open for expansion. Concurrent drilling of the Austin horizon has led to a better understanding of the controls of high grade mineralization resulting in the development of the A3 target, an Austin-parallel gold bearing structure. Mineralization at Madsen is hosted preferentially in the McVeigh and Austin horizon, and these preferred host rocks have been traced over two kilometres southward to the past-producing Starratt Olsen mine where initial drilling has returned high grade gold mineralization in a setting that is directly related to mineralization encountered at Madsen. Together with drilling at the McVeigh, Austin, and A3 targets of Madsen, these holes define a five kilometre mineralized horizon that is now well-understood and prospective for additional discovery and resource expansion.