LAKE COMO - The award-winning Automobili Pininfarina PURA Vision design concept will make its European debut on the banks of Lake
* Italian luxury brand makes its first visit to the exclusive automotive event since Battista pure-electric hyper GT won the Design Award in 2021
* PURA Vision is a bold electric Luxury Utility Vehicle (e-LUV) to inspire a new generation of production cars
* Honours for PURA Vision include a coveted iF Design 2024 product award, celebrating its timeless design and cutting-edge technology
The Italian luxury brand's return has been highly anticipated after the Battista pure-electric hyper GT won the coveted Design Award at the 2021 event. A historic achievement, it marked the first time an electric vehicle had ever received such an accolade.
Located against the scenic backdrop of
Attended by discerning clients and collectors from across the world, this globally renowned gathering of cars offers an exclusive first opportunity to experience the PURA Vision concept in
A bold and dramatic electric Luxury Utility Vehicle (e-LUV) concept, PURA Vision sets the template for the next generation of Automobili Pininfarina models. Already showcasing its influence is the ground-breaking B95, the world's first pure-electric hyper Barchetta.
Since its public debut at Monterey Car Week last August, PURA Vision has garnered widespread recognition and accolades from around the world. Most notably, it was recently honoured with a prestigious 2024 iF Design Award in recognition of its innovative combination of timeless design and futuristic connected electric luxury.
With its elegant silhouette, dramatic proportions and clean surfacing, PURA Vision expresses Automobili Pininfarina's PURA design philosophy as it effortlessly transforms the DNA of classic models from
PURA Vision represents a unique sculptural statement with its low hood and high fenders inspired by the iconic 1947 Cisitalia - the first vehicle to enter the
Exterior jewellery emphasises the attention to detail for which Automobili Pininfarina is renowned. These include a precisely engineered anodised aluminium beltline around the glasshouse, which begins at the windscreen and traces an elegant unbroken arc around PURA Vision.
The sophisticated cabin seamlessly combines handcrafted luxury with the advanced technologies. Soft semi-aniline leather mixes with a signature textile fabric throughout, creating a sense of unparalleled luxury. When required, a central display rises from the console, while speakers in the headrests provide individual sound zones for each occupant. Completing the truly bespoke travelling experience is an integrated wine cooler between the two rear seats, ensuring occupants enjoy contemporary luxury in every sense.
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ABOUT AUTOMOBILI PININFARINA
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ABOUT AUTOMOBILI PININFARINA BATTISTA (LINK TO PRESS KIT)
Battista is the most powerful car ever designed and built in
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