To keep pace with trends in corporate communications and digitalisation, as of 1 January 2016 PSA Peugeot Citroën's Communications Division is comprised of three departments: Corporate Information, Strategic Planning/Shared Resources and Digital Transformation.
Headed by Pierre-Olivier Salmon, the Corporate Information department will manage content production and distribution to multiple target audiences both internally and externally. Two units will be dedicated respectively to managing:
- business, manufacturing and employee information,
- innovation, technology and quality information.
The purpose of the Strategic Planning and Shared Resources department, headed by Jean-Baptiste Thomas, is to manage:
- Group and Brand communications in all regions,
- managerial communications, and
- the production of communications media.
Aurélie Briout will oversee the Digital Transformation department, which will have the job of:
- defining and implementing the Group's strategy for digitalising its communications, and
- anticipating trends in digital media.
Commenting on the new organisation, Bertrand Blaise, Senior Vice President of PSA Peugeot Citroën's Communications Division, said: 'An agile organisation focused on content production and increasingly digitalised distribution to multiple target audiences is crucial to addressing communication issues in real time. It also reflects the gradual phasing out of the traditional internal/external communication mindset. This new, more agile way of communicating is in line with PSA Peugeot Citroën's ambitious vision.'
Corporate Information team
Media Contact: +33 (0)1 40 66 42 00
Director: Pierre-Oliver Salmon - +33 (0)1 40 66 49 94/pierreolivier.salmon@mpsa.com
Assistant: Valérie Blanquer - +33 (0)1 40 66 51 44/valerie.blanquer@mpsa.com
Social Media Manager: Marine Daniel - +33 (0)1 40 66 56 01/marine.daniel@mpsa.com
- 'Business, employees and manufacturing'
Cécile Damide - +33 (0)1 40 66 53 89/cecile.damide@mpsa.com
Alain Le Gouguec - +33 (0)1 40 66 58 54/alain.legouguec@mpsa.com
Caroline Julien - +33 (0)1 40 66 40 68/caroline.julien@mpsa.com
Christophe Riva - +33 (0)1 40 66 41 75/christophe.riva@mpsa.com
- 'Innovation, technology and quality'
Laure de Servigny - +33 (0)1 40 66 35 42 /laure.deservigny@mpsa.com
Julie Roch Fontes - +33 (0)1 40 66 48 02/julie.roch@mpsa.com
Marguerite Hubsch - marguerite.hubsch@mpsa.com
PSA Peugeot Citroën SA issued this content on 2016-01-08 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-08 11:13:20 UTC
Original Document: http://www.psa-peugeot-citroen.com/en/media/press-releases/new-organisation-communications-division-psa