PURCHASE, N.Y., Jan. 26, 2012 /PRNewswire/ -- PepsiCo (NYSE: PEP) today announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22. PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands.
The growth of Diet Mountain Dew, Brisk and Starbucks RTD beverages continues PepsiCo's successful efforts to build many of the world's most loved food and beverage brands. With just a rip, twist, flip or tear, consumers in over 200 countries around the world are refreshed, rejuvenated and restored by PepsiCo products every day.
The company has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years. PepsiCo has manufactured and distributed Brisk and Starbucks RTD beverages through successful joint venture partnerships with Unilever and Starbucks, respectively, since the early 1990s.
"PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day," said PepsiCo Chairman and Chief Executive Officer, Indra K. Nooyi. "Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. It's a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio."
First introduced in 1988, Diet Mountain Dew became the company's eighth carbonated soft drink brand to reach the billion-dollar annual retail sales milestone. Diet Mountain Dew, which has achieved record levels of fan engagement via NASCAR driver sponsorships, college basketball and other consumer programs, has seen volume more than double in the past 10 years. In the U.S., Diet Mountain Dew is the number one 20 oz. diet soft drink, by volume, in the profitable convenience and gas retail channel.
Brisk has seen particularly strong growth in the U.S., with approximately 30 percent volume growth over the past three years. Brisk, which recently kicked off its multi-media Star Wars partnership, is sold under the Pepsi Lipton Tea Partnership, a successful joint venture formed between PepsiCo and Unilever in 1991 focused on manufacturing and marketing ready-to-drink tea beverages. PepsiCo, through the Pepsi Lipton Tea Partnership, is the RTD tea category leader in several markets around the world, including the U.S. and Western and Eastern Europe.
PepsiCo and Starbucks largely created the North American RTD coffee category in 1994 when they formed the North American Coffee Partnership, a successful joint venture under which PepsiCo manufactures and distributes Starbucks RTD, single-serve coffee beverages. The Starbucks brand is the clear leader in its category, with more than 90 percent share of the RTD coffee segment in the U.S. In addition to bottled Frappuccino® beverages, the largest product line in the Starbucks RTD portfolio, PepsiCo has successfully introduced new product innovations such as Starbucks Doubleshot® Energy+Coffee.
To celebrate today's milestone, PepsiCo placed advertising welcoming these three new brands to its billion-dollar brand portfolio in the Financial Times, The New York Times, USA Today and The Wall Street Journal.
The growth of Diet Mountain Dew, Brisk and Starbucks RTD beverages gives PepsiCo 14 billion-dollar beverage brands. According to Information Resources, Inc. data, PepsiCo has three of the top six food and beverage trademarks in retail sales in the U.S., with its Pepsi-Cola®, Mountain Dew® and Gatorade® brands. PepsiCo also has eight billion-dollar food brands, the largest of which is Lay's®. The growth of the Lay's portfolio has been driven by expansion in many international markets, including several key emerging economies like Russia, where Lay's is getting ready to celebrate its 20th anniversary.
The company's billion-dollar brand portfolio is comprised of: Aquafina®, Brisk®, Cheetos®, Diet Mountain Dew®, Diet Pepsi®, Doritos®, Fritos®, Gatorade®, Lay's®, Lipton®, Mirinda®, Mountain Dew®, Pepsi®, Pepsi Max®, Ruffles®, Quaker®, 7UP® (outside the U.S.), Sierra Mist®, Starbucks® RTD beverages, Tostitos®, Tropicana® and Walkers®.
About PepsiCo
PepsiCo offers the world's largest portfolio of
billion-dollar food and beverage brands, including 22
different product lines that generate more than $1 billion
in annual retail sales each. Our main businesses -- Quaker,
Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make
hundreds of other enjoyable foods and beverages that are
respected household names throughout the world. With net
revenues of approximately $60 billion, PepsiCo's people
are united by our unique commitment to sustainable growth
by investing in a healthier future for people and our
planet, which we believe also means a more successful
future for PepsiCo. We call this commitment Performance
with Purpose: PepsiCo's promise to provide a wide range
of foods and beverages for local tastes; to find innovative
ways to minimize our impact on the environment, including
by conserving energy and water usage, and reducing
packaging volume; to provide a great workplace for our
associates; and to respect, support, and invest in the
local communities where we operate. For more information,
please visit .
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PepsiCo Cautionary Statement
Statements in this communication by PepsiCo that are
"forward-looking statements" are based on
currently available information, operating plans and
projections about future events and trends. They
inherently involve risks and uncertainties that could cause
actual results to differ materially from those predicted in
such forward-looking statements. Such risks and
uncertainties include, but are not limited to: changes in
demand for PepsiCo's products, as a result of changes
in consumer preferences and tastes or otherwise; damage to
PepsiCo's reputation; PepsiCo's ability to grow its
business in developing and emerging markets or unstable
political conditions, civil unrest or other developments
and risks in the countries where PepsiCo operates; trade
consolidation or the loss of any key customer; changes in
the legal and regulatory environment; PepsiCo's ability
to build and sustain proper information technology
infrastructure, successfully implement its ongoing business
transformation initiative or outsource certain functions
effectively; unfavorable economic conditions in the
countries in which PepsiCo operates; fluctuations in
foreign exchange rates; PepsiCo's ability to compete
effectively; increased costs, disruption of supply or
shortages of raw materials and other supplies; disruption
of PepsiCo's supply chain; climate change, or legal,
regulatory or market measures to address climate change;
PepsiCo's ability to hire or retain key employees or a
highly skilled and diverse workforce; failure to
successfully renew collective bargaining agreements or
strikes or work stoppages; and failure to successfully
complete or integrate acquisitions and joint ventures into
PepsiCo's existing operations.
For additional information on these and other factors that could cause PepsiCo's actual results to materially differ from those set forth herein, please see PepsiCo's filings with the SEC, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. PepsiCo undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.
About Diet Mountain Dew
Diet Mountain Dew offers consumers the great one-of-a-kind
citrus taste of Mountain Dew without the calories. In
addition to original Mountain Dew and Diet Mountain
Dew, the permanent DEW product line includes Mountain Dew
Baja Blast®, Mountain Dew Code Red®, Mountain Dew
Livewire®, Mountain Dew Throwback®, Mountain Dew Voltage®
and Mountain Dew White Out.
About Brisk
Brisk® is a product of the Pepsi Lipton Tea Partnership, a
joint venture between PepsiCo and Unilever. The Brisk
line-up of iced teas and juice drinks includes Lemon Iced
Tea, No-Cal Lemon Iced Tea, Tea-Lemonade, Raspberry Iced
Tea, Peach Iced Green Tea, Sweet Tea, Fruit Punch, Lemonade
Sugar-Free Lemonade and Strawberry Melon.
About the North American Coffee Partnership
The North American Coffee Partnership is a joint venture
between Pepsi-Cola North America and a subsidiary of
Starbucks Coffee Company. Its products include bottled
Frappuccino®, Starbucks Doubleshot® and Doubleshot® Energy
+ Coffee drinks.
SOURCE PepsiCo
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