PepsiCo, Inc. : Brisk® Iced Tea Infuses its Bold Flavor Into Two Iconic Star Wars™ Characters as They Face Off for the First Time Ever

Brisk® Iced Tea Infuses its Bold Flavor Into Two Iconic Star Wars™ Characters as They Face Off for the First Time Ever

PURCHASE, N.Y., Jan. 4, 2012/PRNewswire/ -- Brisk® Iced Tea continues to invigorate its creative mojo by taking its 2012 national marketing campaign to a galaxy far, far away to join forces with the 3-D theatrical release of Star Wars: Episode I The Phantom Menace.

"At Brisk, we're inspired by creativityalways looking for fresh authentic ways to work with artists-from emerging talent to seasoned pros, like those at Lucasfilm," says Eric Fuller, Brand Director, Brisk Iced Tea. "Our goal is to leverage iconic characters in a way that engages fans with that Brisk edge they've come to expect. A creative collaboration with Star Wars delivers just that."

"We are excited that Brisk is partnering with us to spread the excitement about Star Wars: Episode IThe Phantom Menace onthe big screen in spectacular 3-D," says Kayleen Walters, Senior Director, Marketing, Lucasfilm. "The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars-staying true to classic, fan-favorite characters while giving them a fun twist."

Yoda. Maul. The Ultimate Brawl.
The creative breadbutter for the campaign comes in the form of a in which Briskified versions of two iconic Star Wars characters, Darth MaulYoda, face off for the first time. It's a bold take on an improbable fight that could only happen in the universe of Brisk, delivered through the next-generation stop-motion animation the brand revitalized last year. YodaDarth Maulwill join the famous personalities previously tapped by Brisk to deliver its bold messaging. The spot, created by Mekanism, airs on January 15, 2012, will be featured in movie theatersonline. The promotion will be brought to life at retail with in-store POS, social media integration, grassroots activation, radiointeractive TV.

Brisk Brings Lightsaber Battles to Smartphones
The saga begins today as the Brisk mobile game application, Brisksaber, brings the iconic Star Wars lightsaber battles to smartphones. The new application will feature a progression of content that allows fans to incrementally unlock new charactersobjects based on the nationwide redemption of codes found on specially marked packages of one-liter Brisk Iced Tea.

"The Brisksaber app allows us to continue to offer inventive content that truly appeals to our growing Brisk community," says Fuller, who notes that the brand will also support the application with a dedicated . "Gaming is a big part of who they are,we'll reward their loyalty to Brisktheir love of Star Wars by unveiling new contentfeatures for the Brisksaber app throughout our Star Wars partnership."

The game features a blend of 2-D3-D elementsinvites players to choose their side-The Light Side or The Dark Side-then their mode-Time Trial or Survival-before they battle foes that vary depending on the allegiance they have chosen. Players can opt to share their scores on FacebookTwitter,top-scoring players will be shown on a leaderboard on Facebook.com/Brisk. Brisksaber can be downloaded via , beginning January 4, 2012.

New Product PackagingSizing Go to the Dark Side
Darth Maul, a Sith warrior known for wielding a double-ended lightsaber, takes over Brisk Raspberry Iced Tea 24-oz. cansone-liter bottles. The limited-time Brisk Raspberry Iced Tea Darth Maul packaging will drive consumers to UncaptheApp.com, where they can download an exclusive mobile game application, Brisksaber.

Brisk Raspberry Iced Tea Darth Maul bottles-along with Iced Tea with Lemon, Sweet Tea, Tea Lemonade, Green Tea Peach, Strawberry Melon, Lemonade, Pink LemonadeFruit Punch-will have under-the-cap codes that allow fans to collectively unlock new characters, lightsabersobjects when they play Brisksaber. The Uncap the App promotionlimited-time Darth Maulpackaging are available until April 30, 2012.

New multi-serve one-gallon jugs will also be unveiled to offer more value for Brisk drinkers in four flavors: Iced Tea with Raspberry, Tea Lemonade Fusion, White Tea Pink Lemonade FusionStrawberry Melon Juice Drink.

For more information about Brisk Iced Tea, fans can visit .

Product samplesinterviews available upon request.

About Brisk
Brisk® Iced Tea is a product of the Pepsi Lipton Tea Partnership, a joint venture between PepsiCoUnilever. Brisk is available in Lemon, No-Cal Lemon, Strawberry Melon, Tea-Lemonade, Raspberry, Peach, Sweet Tea, Fruit Punch, LemonadeSugar-Free Lemonade.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food beverage brands, including 19 different product lines that generate more than $1 billionin annual retail sales each. Our main businesses-Quaker, Tropicana, Gatorade, Frito-Lay, Pepsi Cola-also make hundreds of other enjoyable foods beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for peopleour planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foodsbeverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energywater usage,reducing packaging volume; to provide a great workplace for our associates;to respect, support, invest in the local communities where we operate. For more information, please visit .

About Unilever
Unilever works to create a better future every day. We help people feel good, look goodget more out of life with brandsservices that are good for themgood for others. Each day, around the world, we serve over 2 billion consumers. In the United States, Canadathe Greater Caribbean(Trinidad & Tobago, Dominican Republic, Puerto Rico), the portfolio includes brand icons such as Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumersthe communities where we live, workplay, Unilever employs more than 13,000 people across North America-generating nearly $10 billion, or .

Lucasfilm
Lucasfilm, the Lucasfilm logo, STAR WARS™ related properties are trademarks and/or copyrights, in the United Statesother countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks trade names are properties of their respective owners.

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