Paya : CentralReach

Joint collaborations drive the success of the Paya-CentralReach partnership

CentralReach is a company that develops applied behavior analysis software for the developmental disabilities sector, with a focus on both research and practice. One of the immediate goals of its partnership with Paya was to implement a campaign to move a targeted segment of users to Paya for an upgraded payments acceptance solution. Over the course of the 8-month campaign, CentralReach and Paya were able to transition 140 organizations to Paya's integrated solution, amounting to a 61% conversion ratio. Paya's commitment to establishing and working toward joint goals with CentralReach has been a hallmark of their partnership and reflected successfully in a number of other collaborations throughout the course of their affiliation.