Parag Milk Foods Ltd. forayed into the Fat-free milk variant under their premium milk brand Pride of Cows. The company plans on expanding their Bhagyalaxmi Dairy Farm, which supplies milk exclusively under `Pride of Cows' brand, to more than 15,000 cows by 2026 and is therefore expanding the portfolio under this brand to create market for increased milk being produced. The Pride of cows Fat Free milk would be distributed across Mumbai, Pune, Surat and Delhi from June 28, 2021. The Fat-free milk will be in its purest form with the fats removed, which will be produced and packed in one of the most technologically advanced dairy farms in India. The result is the milk will be highly nutritious, fresh and unadulterated. The Pride of Cows Fat-free milk promises to be tastier and full of natural goodness without the burden of milk fats. Furthermore, the product will be adulteration free, untouched by human hands and will be delivered fresh through the company's Farm-to-Home business model. With this launch the company aims to provide alternative to consumers seeking all the goodness of Pride of Cows without fats. Pride of Cows Fat Free milk will be available in Mumbai, Pune Surat and Delhi. It is priced at INR 120 per liter in Mumbai, Pune and Surat. In Delhi, it is priced at INR 140 per liter. It will be available on the existing subscription based model.