New Furniture Chain in Saudi Arabia Implements Oracle Retail
in Six Months
NATIONAL RETAIL FEDERATION ANNUAL CONFERENCE, New York - Jan.
16, 2012
News Facts
Al-Sorayai Group has implemented Oracle® Retail Merchandising
and Stores applications in only six months to support the
launch of its new furniture retail concept, HomeStyle, in
Saudi Arabia.
Al-Sorayai, which manufactures carpets and rugs, has expanded
its business to provide home furnishings and HomeStyle is the
latest concept aimed at strengthening the Group's retail
offering.
With an aggressive growth strategy in place, Al-Sorayai is
using the Oracle Retail applications to automate retail
processes between head office and the growing number of
retail outlets, and to collaborate better with suppliers to
ensure supply meets demand.
After evaluating Microsoft and SAP, Al-Sorayai selected
Oracle Retail based on its strong retail functionality,
scalability to support rapidly growing businesses and
integration with its existing .
In addition, Al-Sorayai was able to take an accelerated
implementation approach, deploying the Oracle Retail
applications with minimal changes to benefit from the
in-built retail processes quickly.
Supporting Quotes
"Oracle's accelerated implementation tools and in-built best
practice has enabled us to deploy a retail platform within
six months, which is a major achievement," said Abdulatif
Bakhahdlag, Group IT Consultant, Al-Sorayai Group. "In
addition, the Oracle applications provide a holistic view of
our business, enabling us to make decisions that continually
improve the customer experience and deliver value to our
shareholders, as we grow."
"When launching a new retail concept, the customer experience
has to be excellent," said Will O'Brien, Vice President EMEA,
Oracle Retail. "The Oracle Retail platform enables
organisations to optimize their operations, make decisions
based on actionable business insights and connect customer
interactions to drive that superior experience that will
support the growth of the business."
Supporting Resources
About Oracle Retail
Oracle provides retailers with a complete, open and
integrated suite of business applications, server and storage
solutions that are engineered to work together to optimize
every aspect of their business. 20 of the top 20 retailers
worldwide - including fashion, hardlines, grocery and
specialty retailers - use Oracle solutions to drive
performance, deliver critical insights and fuel growth across
traditional, mobile and commerce channels. For more
information, visit our Web site at
About Oracle
Oracle engineers hardware and software to work together in
the cloud and in your data center. For more information
about Oracle (NASDAQ:ORCL), visit .
About Oracle in Industries
Oracle industry solutions leverage the company's
best-in-class portfolio of products to address complex
business processes relevant to Retail, helping speed time to
market, reduce costs, and gain a competitive edge.
Trademark
Oracle and Java are registered trademarks of Oracle and/or
its affiliates. Other names may be trademarks of their
respective owners.
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