On likeQ, QVC customers can join some of Italy’s leading shopping experts, for exciting, live discussions on the latest trends and hottest products in fashion, beauty, home décor, and more – all while liking, hearting, sharing and buying, in real time. The livestreams are designed and formatted for smartphone users on the go and feature a mix of premium brands and new products, along with limited time offers, viewer contests and other fun extras. The presenters share stories about each product and respond live to viewer questions and comments. Customers can research the products and complete purchases without leaving the livestream experience and can follow their favorite shows and search past shows by category in the video-on-demand library. The app can also be downloaded onto tablets.
The new app expands QVC’s vCommerce offerings in
“likeQ offers a unique livestream shopping experience for Italian shoppers that’s available anytime, anywhere, with lively, entertaining content and fast, easy purchasing,” said
“The new app fits perfectly into our multiplatform vCommerce network,” De Gobbi added. “QVC has always been a trailblazer and leader in video commerce, with the expertise and relationships to open new horizons in this space.”
OOOOO’s Chief Executive Officer
QVC is promoting the new app through a digital campaign with the tagline “likeQ: Shop live as you like.” The app is the result of a collaboration with
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Source: OOOOO
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