Nielsen announced that Entravision Communications Corporation has signed a multi-year renewal agreement for Nielsen's Local Television Measurement. Nielsen will provide TV measurement services to all of Entravision's 56 televisions stations with the majority located in 20 of the top 50 Hispanic markets. Entravision is the affiliate group of both the Univision and UniMás television networks. Under this new agreement Entravision will continue to have access to Nielsen's market-leading Local TV measurement data and services, including ratings services, Nielsen Local TV View (NLTV) tools and qualitative measurement with Nielsen Scarborough. These services will provide local stations with more granular viewing data trends of their market as well as richer and more robust qualitative insights about the local consumer including lifestyle choices, shopping preferences and media consumption.