NexTech AR Solutions announced that it has officially launched its patent pending web enabled AR ecommerce platform.

NexTech AR Solutions signed an integration deal with ParcelPal Technologies. With over 600 merchants signed up for their platform ParcelPal Technologies is Canada's premier on-demand delivery service. With NexTech's official launch of its AR eCommerce platform and ParcelPal's integration of AR into its rapidly scaling eCommerce platform both companies are uniquely positioned to take advantage of the major opportunity presented by AR in eCommerce. As part of the AR eCommerce integration with ParcelPal, NexTech will be creating custom dashboards using its xAPI analytics which enables the tracking of micro-behaviors throughout the AR experience creating a valuable sea of data for ParcelPal and their merchant eCommerce sites. With the xAPI and AR-3D shopping experiences integrated on the ParcelPal site, both companies gain a very valuable marketing tool and differentiating technology which has been shown to generate the highest conversions, click through, dwell time and sales, providing a valuable roadmap for both companies. The xAPI will be used in conjunction with IBM Watson integration to enhance ongoing AI and AR product development by NexTech.