Mycab has appointed the South African agency Owen Kessel Leo Burnett (OKLB) as it's lead agency for Mycab brand. OKLB will be managing Mycab branding strategy and taking charge of creative campaigns worldwide.

The appointment of OKLB coincides with the roll out and establishment of Mycab sales and marketing offices in key markets. Apart from Mycabtravel Scandinavia AB, who recently was awarded a sixteen million Euro contract with the Swedish Government, Mycab now has local presence in UK and Germany. Expected entries into new market channels are France, Middle East and Australia.

"Mycab is excited about working with OKLB to take our brand into a new space that we believe will resonate beyond the transportation industry. The team at OKLB understand our brand challenges and have come up with a dynamic plan to drive creative ideas and taking our brand to a whole new level and position," says Dominnique Karetsos, CMO, Mycab International SA.

Mycab joins OKLB's fast-growing list of top-notch clients, including the likes of Samsung, McDonalds and Amstel Lager.

Contact
Dominnique Karetsos, CMO

info@mycabinternational.com
www.mycabinternational.com

Download this Press Release 2015-08-13 PRESS RELEASE(PDF)

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