Minds + Machines Group Limited confirmed that the proposed appointment of Toby Hall as CEO and to the board as announced on February 22, 2016 was approved at the company's board meeting on April 26, 2016. Toby Hall is an experienced marketeer who has supported many AIM quoted and private businesses in the Internet and natural resources sectors over the last twenty years. In this capacity, he has been an adviser to Minds + Machines Group Limited since its inception, and Chief Marketing Officer since January 2016.

He divides his time between the US, UK, and Europe.