MCAFEE, INC. 
By Encourages Parents to Model Good Device and Online Safety Behavior in 2012
SANTA CLARA, Calif. January 4, 2012 - With more devices in everyone's hands after the holidays, children are sure to take their cues from parents and older siblings. Ultimately children will become frequent users of online devices - playing games, watching videos, texting, listening to music, web surfing, etc. - just like their other family members - and they'll imitate the behaviors they see at home.
McAfee, provider of the award-winning web filtering McAfee® Safe Eyes® software, suggests that, this year, parents take time to teach healthy online habits.
"What child doesn't want to be just like Mom, Dad or an older sibling? Kids today see Mom spending lots of time on social networking sites, Dad taking calls or checks email during the dinner hour and older siblings texting friends and listening to music on their cell phones while doing homework," says Stanley Holditch, online family safety advocate at McAfee. "Now is the time for parents to model good behavior and etiquette."
McAfee recommends parents start the New Year off fresh with resolutions that address their own behavior so they can model best practices for kids and teens:
1. When I'm with my children, I pledge not to spend
more than 10 percent of the time on my phone or
computer.
Adults spend about 3.5 hours a day perusing the Internet or
staring at their cell phone, according to estimates from
eMarketer.1 This year, make a promise to give your full
attention to your children and develop a plan to limit
their use of electronic devices. For example, make rules
against using cell phones during dinner and set a time that
everyone turns their devices off.
A Kaiser Family Foundation study1 found that eight to 18-year-olds average over 7.5 hours per day to using entertainment media including cell phones and computers. Some of that time is spent multitasking, including doing homework. The study also found that only three in ten young people have rules about how much time they can spend watching television, playing video games or using the computer.
2. I will not communicate with my children via text when
they are in the house.
One downside of technology is that fewer people actually
speak to one another. The Kaiser study found that children
in grades 7-12 spend an average 1.5 hours a day sending or
receiving texts. A recent Nielsen study revealed that, on
average, teenagers send more than 3,300 texts each month
(girls send about 4,000 texts a month).2 Adults are texting
more frequently, too, but haven't quite caught up with
the younger generation. The Pew Research Center found that
adults send only about 10 texts per day.3
3. I will not give my child access to an Internet browser
on a smartphone or tablet that is not safe for them to
use.
At age three, about one-quarter of children go online
daily, and that number increases to about half by age five.
By age eight, more than two-thirds use the Internet on any
given weekday.4 In addition, 20 percent of children age
6-11 own cell phones with Internet capabilities, according
to reports from Mediamark Research and Intelligence.5
It's important for parents to shield children from cyber-dangers by filtering explicit content on smartphones and tablets via applications such as Safe Eyes Mobile software. The software can prevent children from establishing or accessing social network accounts, limit Internet use, block inappropriate websites or messenger chats, or use other strategies to ensure youngsters are safe online.
4. I will be prepared to have a "texting
intervention" if my teen's thumbs begin to look
like tiny body-builders.
Texting may be a quick and easy way to interact with
others, but the impersonal nature of the communication and
frequency of use can cause problems. Too much texting can
lead to a variety of issues: poor study and sleeping
habits, less face-to-face social interaction, and, for
older teens, distracted driving.
Discuss appropriate behavior before problems arise and set boundaries. Most mobile device providers have ways to monitor and limit the number of text and picture messages youngsters can send and receive.
5. I will have "the" talk with my kids. Not
"that" talk, but rather the one that discusses
who they are connecting with and what they are doing
online.
Children often lack an understanding of online dangers or
they may lack the maturity to make appropriate decisions. A
recent survey found that 96 percent of parents have offered
guidance to their children about online behavior and the
risks and benefits of being on the Internet.6
Summary
Children learn how to use technology, including how much
and when, by watching their parents, so it's important
that parents model good behavior. They also look to their
parents for guidance and protection when they are online.
In addition to education, there are mobile solutions
available for parents and kids to help keep them safe, such
as McAfee Safe Eyes Mobile software, which provides a
filtered browser for iOS devices, as well as McAfee Family
Protection for Android.
By modeling good behavior and ensuring that children's experiences on Internet-connected devices is a safe and healthy one, parents can ensure a 2012 that is free of digital drama.
Sources:
1 eMarketer Digital Intelligence, Time Spent Watching TV Still Tops Internet, December 2010
2 Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, January 2010
3 Nielsen, U.S. Teen Mobile Report: Calling Yesterday, Texting Today, Using Apps Tomorrow, October 2010
4 Pew Research Center, Cell Phones and American Adults: They Make Just as Many Calls, but Text Less Often than Teens, September 2010
4 Joan Ganz Cooney Center, Always Connected: The New Digital Media Habits of Young Children, March 2011
5 Mediamark Research and Intelligence, American Kids Study, 2009
6 Family Online Safety Institute/Hart Research, Who Needs Parental Controls: A Survey of Awareness, Attitudes, and Use of Online Parental Controls, September 2011
About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation
(NASDAQ:INTC), is the world's largest dedicated
security technology company. McAfee delivers proactive and
proven solutions and services that help secure systems,
networks, and mobile devices around the world, allowing
users to safely connect to the Internet, browse and shop
the Web more securely. Backed by its unrivaled Global
Threat Intelligence, McAfee creates innovative products
that empower home users, businesses, the public sector and
service providers by enabling them to prove compliance with
regulations, protect data, prevent disruptions, identify
vulnerabilities, and continuously monitor and improve their
security. McAfee is relentlessly focused on constantly
finding new ways to keep our customers safe. http://www.mcafee.com
NOTE: McAfee and Safe Eyes are registered trademarks or trademarks of McAfee or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.
McAfee
Kim Eichorn, 408-346-3606
kim_eichorn@mcafee.com
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