MAESA : wins the prestigious Fifi Award for Interior Scent Collection Of The Year 2011

Press release

Maesa wins the prestigious Fifi Awardfor Interior Scent Collection Of The Year 2011Levallois-Perret, May 31st, 2011

With its Happy Chic collection, developed exclusively for the interior design brand Jonathan Adler, the Maesa group has just received the prestigious Fifi Award, from the Fragrance Foundation panel in New York, in the Interior Scent category.

This represents the group's fourth award in this category, but Maesa has also had the honor of being involved with award-winning customer projects. This year, Maesa’s partner, Carol’s Daughter, received two awards for the success of “My Life” by Mary J Blige. Indeed, the fragrance broke the record for sales when it was launched on the HSN home-shopping

channel, with 60,000 units sold in six hours. The company is very proud to have played a part in

this great success.

For Jill Belasco, CEO of Maesa USA: "We are very proud of these awards, which highlight not only the group's creativity and industrial know-how, but also our marketing expertise".

The Fragrance Foundation was established in 1949 by six industry leaders affiliated with Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil, to develop educational programs about the importance and pleasures of fragrance for the American public. Today, the United States is the largest fragrance market in the world and The Fragrance Foundation has become an international source for historic, cultural, scientific and industry related reference materials.

In late May/early June, The Fragrance Foundation organizes the annual FiFi Awards. The

American "FiFi" Award was conceived in 1973 by the president to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European "FiFi" was awarded.

Next date:

June 28th, 2011 : Annual General Meeting

About the Maesa Group

The Maesa Group is the fastest growing and most comprehensive resource for “Beauty on Demand” products and services. With branches in Paris, New York, Los Angeles and Dongguan, Maesa maintains a global footprint with three divisions:

Designs and manufactures turnkey beauty products for leading retailers and brands.

Designs and manufactures turnkey home fragrance products for leading retailers and brands.

Designs, engineers and manufactures creative packaging components and promotional products for the beauty industry.

All three divisions provide innovative Creative Beauty Solutions to retailers and beauty brands. The group is supplied by Maesa owned worldwide manufacturing resources as well as world renowned branding and design group, Maesa Studio.

Maesa is listed since February 2006 on NYSE Euronext - Alternext Paris (FR0010288894 – ALMAE)

www.maesa.com

Contacts
Calyptus MAESA	Mathieu Calleux Sophie Thiolas	[phone] [phone]	[e-mail] [e-mail]