CLEVELAND, November 7, 2011 - The Lubrizol Corporation's Noveon® Consumer Specialties introduces Schercemol™ CATC ester, which provides the comfort and targeted delivery of a heavy ester with the high slip and low tack of a light ester. Schercemol CATC ester demonstrates a desired blend of durability and substantivity with the ability to induce reduced tack.

Ideal for skin care, sun care and color cosmetic applications, it provides durability and targeted delivery without a heavy, sticky feel to produce comfortable skincare products.

Key Benefits of Schercemol CATC Ester:

  • Substantivity and targeted delivery
  • Pleasant sensory profile with good slip without tackiness
  • Non-irritating to the eyes or skin

To learn more about Schercemol CATC Ester, visit www.lubrizol.com/personalcare.

About Noveon® Consumer Specialties
Noveon® Consumer Specialties, a Lubrizol product line, offers a versatile line of ingredients with a long history of successful use in personal care and home care. Key products include synthetic and naturally-derived rheology modifiers and thickeners, conditioning and fixative polymers, surfactants, specialty silicones, emulsifiers, film formers, and elegant sensory modifiers. Recognized brand names include Carbopol® polymers; Merquat™ conditioning polymers, Pemulen™ polymeric emulsifiers; Fixate™ hair fixative polymers, SilSense® specialty silicones; Schercemol™ and Hydramol™ specialty esters; methyl glucoside derivatives such as Glucamate™ thickeners and Glucam™ emulsifiers; and Amidex™ and Sulfochem™ surfactants.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol's industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers' products, while reducing their environmental impact.

With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2010 were $5.4 billion.http://www.lubrizol.com/.

All marks are owned by The Lubrizol Corporation.