Fobi AI Inc. announced a new partnership between Wunderman Thompson Commerce & Technology Netherlands and Passcreator by Fobi that will enable brands to enhance customer communications and boost loyalty. PASSCREATOR WALLET PASS PLATFORM OFFERS OPPORTUNITY TO DRIVE ENGAGEMENT AND MEET CUSTOMERS WHERE THEY ARE. With digital wallet passes built on Passcreator by Wunderman Thompson, brands can now directly contact customers anytime and anywhere with push notifications and real-time content, storing dynamic membership information all with a single solution.

The wallet pass capabilities will improve the customer experience, boost acquisition, and increase retention rates as a nimble and agile complement to a brand's existing mobile app. This approach empowers customers to be able to choose their channel of choice when communicating with a brand. Wunderman Thompson experts can help brands build dynamic wallet passes in Passcreator without the need for software development.

As a white-label solution, brands can change templates, add links, use imagery, and translate content into nearly 40 languages. The team can also assist brands with collating and analyzing information to gain greater customer insights that drive enhanced engagement. Passcreator is GDPR-compliant and secure by design.

It features open API documentation for simple integration and is both an Apple VAS Reseller and a Google Pay Partner.