Loop Energy announced that George Rubin was appointed Chief Commercial Officer (CCO) and became a member of the Executive Management Team, effective January 1, 2021. Mr. Rubin, who originally joined Loop in 2020 as Managing Director, Commercial Strategy, will be responsible for Loop's global commercial activities and driving business and revenue growth in existing and new markets, while building the requisite internal product commercialization infrastructure to support these efforts. As a member of the executive leadership team, reporting to President and Chief Executive Officer Ben Nyland, Rubin will work closely with Loop's product development team to design, launch and introduce new products that meet the needs of expanding customer base. George's experience comprises more than 15 years in executive management and business development roles with renewable energy companies Day4 Energy, Heliotrope Technologies, and General Fusion, as well as his most recent role as Chief Executive Officer of Cerebral Strategy Group. As Co-Founder, Vice President and subsequently President of Day4 Energy Inc., Mr. Rubin was instrumental in developing a strategic vision and executing the corporate development plan which included growing company operations from a research and development start-up with a total of five staff to 265 employees and sales of more than $350 million in seven years. Mr. Rubin was also CEO of Heliotrope Technologies Inc. where he developed a product strategy, early adopter customer base and ultimately a sales pipeline in excess of $40 million in under two years. Mr. Rubin holds a master's degree in Quantum Radio Physics, is a Chartered Financial Analyst, and brings to Loop both capital market and corporate finance experience from two of Canada's leading independent investment firms.