Lighting Science announced the recent appointment of Laura Calenda to the newly-created role of senior vice president of marketing. In this capacity, Calenda will partner with senior leadership to develop and implement national marketing strategy designed to expand its brand presence and educate consumers on its differentiated lighting solutions. Calenda, who brings a unique blend of healthcare and technology expertise to her new role, comes to Lighting Science from Corvias Group, where she served as Senior Vice President of Communications. Prior to Corvias, Calenda headed up Public Relations and Corporate Communications at Blue Cross & Blue Shield of Rhode Island. Earlier in her career, Calenda also held senior marketing communications roles at Fidelity Investments, Covansys and the Rhode Island Supreme Court.