Lifeway Foods, Inc. Announces the Release of a New Product Line, Whole Milk Kefir with Real Fruit
January 24, 2019 at 06:50 pm
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Lifeway Foods, Inc. announced the release of a new product line, whole milk kefir with real fruit. Each 32-oz bottle is blended with full-fat milk and real fruit purée. The real fruit line is now available in three flavors: strawberry, raspberry and blueberry. Each 8 ounce serving of kefir provides 11 grams of protein, 30% of your daily recommended intake of calcium, and 12 live and active probiotic cultures. Research has suggested that regular intake of probiotics is linked to several health benefits related to digestion, immunity and mental stress. The growth of consumer demand for probiotic-rich foods allows for Lifeway to continue to provide a variety of whole food options for those who want to incorporate healthy, microbiome-supporting nutrition into their lifestyle. Additionally, recent data from SPINS shows that full fat drinkable yogurt and kefir is up over 8% year-over-year from 2017 to 2018.
Lifeway Foods, Inc. is a producer and marketer of kefir in the United States. The Companyâs primary product is drinkable kefir, a cultured dairy product sold in a variety of organic and non-organic sizes, flavors and types. Lifeway kefir is tart and tangy, high in protein, calcium, and vitamin D. Its product categories also include European-style soft cheeses, including farmer cheese, white cheese, and Sweet Kiss; Cream and other, which consists primarily of cream, a byproduct of making its kefir; ProBugs, a line of kefir products designed for children, Drinkable yogurt, sold in a variety of sizes and flavors; and Other Dairy, which consists primarily of Fresh Made butter and sour cream. It manufactures (directly or through co-packers) and market products under the Lifeway, Fresh Made and Glen Oaks Farms brand names, as well as under private labels on behalf of certain customers. The Company sells its products primarily through its direct sales force, brokers, and distributors.
LIFEWAY FOODS, INC. 
