Lands' End, Inc. announced that they have appointed Chieh Tsai, the company's current senior vice president of design, to the newly created position of chief product officer as its next step in continuing to refine the company's signature look and feel. The appointment comes as part of the company's continuing focus to execute on its strategic initiatives and position the company for long term growth after six straight quarters of revenue improvement. In this new role, Tsai will oversee all design, merchandising, and global sourcing activities for the company. Additionally, Lands' End has named Rosalind Drisko as vice president, public relations and brand marketing, reporting to senior vice president of brand creative, Matt Trainor. Drisko brings a wealth of industry experience in progressive leadership roles and most recently was at VF Corporation, Nautica Apparel Brand as vice president of global marketing, where she led marketing and creative services. Drisko will lead the public relations, social media and brand marketing teams, which will continue solidifying the brand's unique point of view in the marketplace and push awareness through partnership and collaboration opportunities.
Lands' End, Inc. is a digital retailer of solution-based apparel, swimwear, outerwear, accessories, footwear, home products and uniforms. The Company's segments include U.S. eCommerce, Europe eCommerce, Japan eCommerce, Outfitters, Third Party, and Retail. It has five distribution channels, which include U.S. eCommerce, International, Outfitters, Third Party and Retail. Its U.S. eCommerce offers products through its e-commerce Website. Its International offers products primarily to consumers located in Europe and Japan through e-commerce international Websites and third-party affiliates. Its Outfitters sells uniform and logo apparel to businesses and their employees, as well as to student households through school relationships, located primarily in the United States. Its Third Party sells the same products as U.S. eCommerce direct to consumers through third-party marketplace Websites and through domestic wholesale customers. Its Retail sells products through Company-operated stores.
LANDS' END, INC. 
