Laird Superfood, Inc. announced Daryl Moore as the company's new Senior Vice President of Sales. In his new role, Moore will lead the brand's Sales team towards strategic and aggressive growth, focused on national expansion across all wholesale channels. Moore possesses more than 30 years of leadership experience in the food and beverage industry in both the grocery and foodservice channels.

He has successfully pioneered and scaled premium brands, holding executive roles and contributing to notable growth at Bulletproof Nutrition, La Brea Bakery/ARYZTA and Performance Kitchen. Prior, Moore held positions within the Starbucks Coffee Company.