Overview of the Business





Due to global health issues and the pandemic, people have increased their health
and nutrition consciousness. We believe preventive care is the most effective
investment in health.



To promote the awareness of preventive care to the people in the PRC, we have
developed and launched our mobile (King Eagle Mall). We also started
establishing physical (Smart Kiosk) platforms with the cooperation with Guoxin
Star Network Co., Ltd.



King Eagle Mall



King Eagle Mall is a mobile social e-commerce platform which was launched in
July 2020 and promotes preventive health care products and services as our core
business. It adopts the S2B2C business model and integrates many major health
care products and services. We focus on health-related products and services.
King Eagle Mall is designed to enable health-related products to be sold by us
and by third parties. King Eagle Mall's products are divided into two sectors:
self-operated products and selected products which promote preventive health
care. Our team screens and examines products that are and will be offered both
by us and affiliated merchants. Our major products include health care products
such as dietary supplements, nutritional health foods, beauty cosmeceuticals,
and other categories (for instance, milk powder, dried fruits) health foods for
supporting the cardiovascular system, and bone joint health. We offer collagen
peptides, probiotics, and health foods for improving blood circulation and vein
health, as well as household products which can promote and improve a healthier
lifestyle of our members. We receive customer orders and may arrange fulfillment
with our merchants who are responsible for delivery arrangement or fulfill
customer orders through our outsourced networks.



49






At the same time, we operate customer service centers with whom our members can directly communicate for any assistance related to product purchases, suggestions for health care products and services, and delivery logistics.





Smart Kiosk



We introduced "Smart Kiosk" with the support from the previous stakeholder of
King Eagle (China), Guoxin Ruilian Group Co., Ltd ("Guoxin Ruilian"), which is a
wholly owned subsidiary of CITIC Group Corporation Ltd and a related party of
Guoxin Zhengye. The construction of Smart kiosk was initiated and administered
by Guoxin Ruilian Group Co., Ltd. After the completion of the construction of
Smart Kiosk, Guoxin Ruilian Group Co., Ltd assigned its wholly-owned subsidiary,
Guoxin Star Network Co., Ltd to cooperate with King Eagle (Tianjin) in
development of Smart Kiosk. The Smart Kiosk is a physical platform which focuses
on developing a "small shop economy". It is integrated with the King Eagle Mall
which creates a "social, health and physical store" to provide people with a
more professional and comprehensive preventive health care products and
services. Smart Kiosk is a principal component of our business.



The smart service kiosk functions as a physical customer service center and
community marketing for attracting customers, providing customer services,
promoting our 500+ preventive health care and health related household products
and introducing concepts of maintaining a healthy life. 5G internet connection
is also available for our customers to connect to our online application, King
Eagle Mall, so that our customers can access to King Eagle Mall and place orders
of our products.



Recent Developments



COVID-19



In March 2020 the World Health Organization declared coronavirus COVID-19 a
global pandemic. The ongoing and evolving COVID-19 pandemic continues to spread
throughout the world and outbreak caused a widespread of quarantines, lockdowns,
site closures. It has negatively impacted the global economy, workforces,
customers, and created significant volatility and disruption of economic
activities. Due to restrictions, quarantines and closures in certain affected
areas and government agencies in the PRC, the approval process of our
applications for the construction permits of smart kiosks was delayed by the
local governmental agencies and the construction project of smart kiosks was
also postponed. The Company continues to focus its business through its online
platform, King Eagle Mall, to mitigate the adverse impacts by COVID-19 and
follows up closely with the local governmental agencies for the application for
the construction permits of smart kiosks. In fact, the pandemic arose the
overall public health consciousness in the PRC, the Company experienced a growth
in its average monthly online sale revenue by $0.19 million or 70.5% from $0.27
million for the year ended September 30, 2020 to $0.46 million for the year
ended September 30, 2021.



While there is a delay in the opening of our smart kiosks due to the pandemic,
the Company does not expect that the coronavirus COVID-19 will have a material
adverse effect on its online business or financial results at this time. Still,
it is not possible to predict the unanticipated consequence of the pandemic on
our future business performance and liquidity due to the severity of global
situation of COVID-19. The Company continues to monitor and assess the evolving
situation closely and evaluate its potential exposure.



Recent Regulatory Developments in China





Under current Chinese laws and regulations, the Company believes that the VIE
Agreements are not subject to any government approval. The shareholders of King
Eagle (Tianjin) were required to register with SAFE when they established
offshore vehicles to hold KP International, and such SAFE registration was
affected on May 14, 2021. These shareholders of King Eagle (Tianjin) will have
to register their equity pledge arrangement as required under the Equity Pledge
Agreement with King Eagle (China). The Company faces uncertainty with respect to
future actions by the PRC government that could significantly affect King Eagle
(Tianjin)'s financial performance and the enforceability of the VIE Agreements.



50







On July 6, 2021, the PRC government issued the Opinions on Strictly Cracking
Down on Illegal Securities Activities, calling for: (i) tightening oversight of
data security, cross-border data flow and administration of classified
information, as well as amendments to relevant regulation to specify
responsibilities of overseas listed Chinese companies with respect to data
security and information security; (ii) enhanced oversight of overseas listed
companies as well as overseas equity fundraising and listing by Chinese
companies; and (iii) extraterritorial application of China's securities laws. As
the Opinions on Strictly Cracking Down on Illegal Securities Activities were
recently issued, there are great uncertainties with respect to the
interpretation and implementation thereof. We will closely monitor further
developments.



In addition, on July 10, 2021, the Cyberspace Administration of China issued the
Measures for Cybersecurity Review (Revision Draft for Comments), or the
Measures, for public comments, which propose to authorize the relevant
government authorities to conduct cybersecurity review on a range of activities
that affect or may affect national security, including listings in foreign
countries by companies that possess the personal data of more than one million
users. The Measures are soliciting comments and subject to change. As we have
less than one million users, we believe that the Measures are not applicable to
us even after they take effect in current form. The PRC government is
increasingly focused on data security, recently launching cybersecurity review
against a number of mobile apps operated by several US-listed Chinese companies
and prohibiting these apps from registering new users during the review period.
There are great uncertainties regarding the interpretation and enforcement of
PRC laws, rules and regulations regarding data and privacy security. We may be
required to change our data and other business practices and be subject to
regulatory investigations, penalties, increased cost of operations, or declines
in issuer growth or engagement as a result of these laws and policies. Further,
our consulting business with respect to overseas listing and capital raising may
be adversely affected.


Financial Operations Overview

Results of Operations for the years ended September 30, 2021, and 2020





                                                           September 30
                                                2021                          2020
                                                         % of                         % of
                                         Amount        revenue         Amount       revenue

Revenues                              $  5,587,446        100.0 %    $  819,130        100.0 %
Cost of revenues                         1,001,777         17.9         122,783         15.0
Gross profit                             4,585,669         82.1         696,347         85.0
Operating expenses:
General and administrative expenses      2,619,588         46.9         380,777         46.5
Selling expense                          3,741,389         67.0         524,443         64.0
Total operating expenses                 6,360,977        113.9         905,220        110.5
Loss from operations                    (1,775,308 )      (31.8 )      (208,873 )      (25.5 )
Other income                                   574         (0.0 )           102          0.0
Loss before income taxes                (1,774,734 )      (31.8 )      (208,771 )      (25.5 )
Income tax expense                               -            -               -            -
Net loss                              $ (1,774,734 )      (31.8 )%   $ (208,771 )      (25.5 )%




Revenues



For the years ended September 30, 2021, and 2020, revenues amounted to
$5,587,446 and $819,130, respectively. Our revenue primarily included the sale
of health care and health related household products to our customers via our
mobile application, King Eagle Mall, which was launched in July 2020. We
recognized our revenue on a gross basis, net of sub-charges and value-added

tax
("VAT") of gross sales.



51







Cost of revenue



Our cost of revenue for the years ended September 30, 2021, and 2020 were
$1,001,777 and $122,783, respectively. This primarily included the purchase of
health care and health related household products from our suppliers. The higher
cost of revenue for the year ended September 30, 2021, compared to that in the
same period 2020 because our mobile application, King Eagle Mall, was placed in
service in July 2020.



Gross profit



For the years ended September 30, 2021, and 2020, our gross profit amounted to
$4,585,669 or 82.1%, and $696,347 or 85%, respectively. Our gross profit margin
for the year ended September 30, 2021, was comparable to the same period in

2020.



Operating Expenses



Our operating expenses consist of general and administrative expenses and
selling expense. For the years ended September 30, 2021, and 2020, our total
operating expenses were $6,360,977 and $905,220, respectively. Since our King
Eagle Mall was placed in service in last quarter of the fiscal year 2020, we
experienced a higher amount of operating expenses in the year ended September
30, 2021, compared to the same period in 2020.



General and administrative expenses


General and administrative expenses for the years ended September 30, 2021, and
2020 were $2,619,588 and $380,777, respectively. The significant spike in
general and administrative expenses by $2,238,810 was triggered by an increase
in the following items: professional service fee by $931,681 due to additional
legal, audit and financial consulting fees for interim periods for the year
ended September 30, 2021, employee compensation by $604,139 due to additional
headcount, office rent and building management by $320,493 due to longer period
of operations during the year ended September 30, 2021, in office supplies by
$34,754, travel and transportation by $45,032, meals and entertainment by
$26,946, depreciation and amortization by $16,976, repair and maintenance by
$249,832 and others by $24,279. Our operation of King Eagle Mall was initiated
in July 2020; thus, our general and administrative expenses for the year ended
September 30, 2020, was significantly lower compared to the year ended September
30, 2021.


Our general and administrative expenses for the years ended September 30, 2021, and 2020 comprised of the following:

September 30
                                         2021           2020

Employee compensation and benefit $ 729,377 $ 125,238 Office rent and building management 425,660 105,167 Office supplies and meeting

                66,289        31,535
Professional services fee                 990,889        59,208
Business registration                       3,496        18,818

Travel, transportation and gasoline 63,252 18,220 Meals and entertainment

                    35,911         8,965
Depreciation and amortization              19,546         2,569
Repair and maintenance                    257,881         8,049
Others                                     27,287         3,008
Total                                 $ 2,619,588     $ 380,777




52







Selling expense



Our selling expense, which was primarily incurred by our sales and marketing
department, for the years ended September 30, 2021, and 2020, were $3,741,389
and $524,443, respectively. Compared to the year ended September 30, 2020, our
selling expense for the year ended September 30, 2021, increased by $3,216,946.
The operation of our King Eagle Mall was placed in service in July 2020;
accordingly, our selling expense for the year ended September 30, 2020, was
comparatively lower than that for the year ended September 30, 2021. Besides,
during the year ended September 30, 2021, we had paid service fees to agents who
assisted us in the planning and development of Smart Kiosk and marketing of our
products. Our selling expense included the following:



                                            September 30,
                                         2021           2020

Service agents                        $ 2,929,080     $ 321,575

Employee compensation and benefit 484,825 168,785 Office supplies and meeting

               206,940        20,892
Customer services                          14,905         3,522
Travel, transportation and gasoline        36,469         1,538
Meals and entertainment                    14,877         7,718
Depreciation and amortization               4,982           295
Advertising                                 3,123             -
Others                                     46,188           118
Total                                 $ 3,741.389     $ 524,443




Other income



Other income primarily included bank interest income and foreign exchange gain
or loss. Our other income for the years ended September 30, 2021, and 2020

were
$574 and 102, respectively.



Income tax expense



For the years ended September 30, 2021, and 2020, the income tax expense of the
Company was nil. Due to the net loss before income tax, the Company recognized a
full valuation recognition against its deferred tax assets, which included net
operating loss carryforwards, as management believes it is more likely than not
that the Company will not realize its net operating loss carryforwards in a

near
future or before it expires.



Net Loss


As a result of the factors discussed above, for the years ended September 30, 2021, and 2020 and, our net loss amounted to $1,774,734 and $208,771 respectively.

Foreign currency translation adjustment


The functional currency of our operation in PRC is Chinese Yuan or Renminbi
("RMB") and while our operation in Hong Kong is Hong Kong Dollars ("HKD"). The
financial statements are translated to U.S. dollars using the period end rates
of exchange for assets and liabilities, equity is translated at historical
exchange rates, and average rates of exchange (for the period) are used for
revenues and expenses and cash flows. Transaction gains and or losses that arise
from exchange rate fluctuations on transactions denominated in a currency other
than the functional currency are included in the results of operations as
incurred. As a result of foreign currency translation, which is a noncash
adjustment, we reported a foreign currency translation loss of $27,761 and
$6,888 for the years ended September 30, 2021, and 2020, respectively. This
non-cash loss had an effect of increasing our reported comprehensive loss.




Comprehensive loss


As a result of our net loss after income taxes, we had comprehensive loss for the years ended September 30, 2021, and 2020, $1,802,495 and $215,659, respectively.





53






Liquidity and Capital Resources

As of September 30, 2021, and 2020, we had a cash balance of $2,059,685 and $141,166, respectively.





For the year ended September 30, 2021, net cash provided by operating activities
totaled to $1,913,858. Operating cash inflow was mainly attributable to an
increase in trade and other payable, $1,404,380, an increase in provision in
tax, $212,862, and deferred revenue, $2,879,891, offset by the net loss,
$1,774,734, prepayments to vendors and lessors, $556,585 and operating lease
obligation payments, $294,658.



Net cash used in investing activities totaled to $21,983 was primarily related
to the purchase of office and computer equipment, $19,306 and intangible assets,
$2,677.


There was no financing activity for the year ended September 30, 2021.

Effect of exchange rate change on cash totaled $26,644. The resulting change in cash for the period was an increase of $1,918,519.





For the year ended September 30, 2020, net cash provided by operating activities
totaled to $207,407. Operating cash inflow was primarily attributable to an
increase in deferred revenue, $197,085 and an increase in an amount due to our
director, $244,539, who paid rent deposit and payments to our lessors on behalf
of King Eagle (China), offset by the net loss, $208,771.



Net cash used in investing activities totaled to $70,748 primarily related to the purchase of office equipment, software and leasehold improvements.

There was no financing activity for the period for the year ended September 30, 2020.

Effect of exchange rate change on cash totaled $4,507. The resulting change in cash for the period was an increase of $141,166.

September 30,
                                                   2021           2020

Net cash provided by operating activities $ 1,913,858 $ 207,407 Net cash used in investing activities

               (21,983 )     (70,748 )
Effect of exchange rate change on cash               26,644         4,507

Total net change in cash and cash equivalents $ 1,918,519 $ 141,166

The following table sets forth a summary of changes in our working capital as of September 30, 2021 and 2020:





                             September 30,
                          2021            2020

Current Assets        $  2,871,157     $  239,535
Current Liabilities      5,189,941        856,606
                      $ (2,318,784 )   $ (617,071 )
We require cash of approximately $2.0 million within the next twelve months
which primarily relates to third party vendors payables. In an effort to support
and maintain our financial positions and operations, the Company focused on
increasing its revenue through its online platform and slimming its overhead
costs. We had engaged service agents to promote our products and planned to
reduce our overhead costs such as negotiating rental fees or service fees with
our counterparties. Simultaneously, our directors and stakeholders continue to
support our operation financially. We believe that such measures will improve
our liquidity in the next twelve months. If we are not able to increase revenue
or obtain any financing, we may be unable to continue as a going concern.



54







Going Concern Consideration



The accompanying financial statements have been prepared in conformity with
accounting principles generally accepted in the United States of America which
contemplate continuation of the Company as a going concern basis. The
going-concern basis assumes that assets are realized, and liabilities are
extinguished in the ordinary course of business at amounts disclosed on the
financial statements. The Company's ability to continue as a going concern
depends on the liquidation of its current assets. As of September 30, 2021,
although the Company generated cash inflows from operating activities,
$1,913,858, the Company incurred a net loss of $1,774,734 and a negative working
capital of $2,318,784. These conditions raise substantial doubt about the
ability of the Company to continue as a going concern.



During the fiscal year, the Company has reviewed its operations to help refine
the Company's financial liquidity. Options under consideration in the review
process include, but not limited to, increase of sales on its online business,
reduction of overhead costs, fund advance from the Company's stockholders and
directors, or financing through issuance of shares. In order to continue as a
going concern for the next 12 months, the Company will focus on increasing its
revenue through the sale of health care products on its online platform, King
Eagle Mall, streamlining its overhead costs or obtaining a financing from its
stockholders or directors. However, the Company cannot provide any assurance
that it will be able to increase revenue, that it will be able to successfully
implement its business plan, or that financing that will be available to it on
commercially acceptable terms, if at all. The financial statements do not
include any adjustments to reflect the possible future effects on the
recoverability and classification of assets or the amounts and classifications
of liabilities that may result should the Company be unable to continue as a
going concern. The directors will continue to support the group by providing
adequate financial assistance to enable the group to continue its business
operations for the foreseeable future.



Contractual Obligations and Other Commitments





We had the following contractual obligations and commercial commitments as of
September 30, 2021:



                                                             Payments Due by Period
                               Less Than 1                                            More Than 5
                                  Year          1 to 3 Years       3 to 5 Years          Years            Total

Contractual Obligations:
Operating lease obligations    $         -     $      290,798     $            -     $           -     $   290,798
Purchase agreement                  93,383                                                                  93,383
Cooperation Agreement of
Smart Kiosk                              -            814,383                  -                 -         814,383

Total contractual
obligations                    $    93,383     $    1,105,181     $        

   -     $           -     $ 1,198,564

Off-Balance Sheet Arrangements





We have no off-balance sheet arrangements, including arrangements that would
affect our liquidity, capital resources, market risk support, and credit risk
support or other benefits.



Future Financings



We will continue to rely on equity sales of our common shares in order to
continue to fund our business operations. Issuances of additional shares will
result in dilution to existing stockholders. There is no assurance that we will
achieve any additional sales of the equity securities or arrange for debt or
other financing to fund our operations and other activities, or if we are able,
there is no guarantee that existing shareholders will not be substantially

diluted.



55







Critical Accounting Policies



Basis of Presentation



The consolidated financial statements have been prepared in accordance with
generally accepted accounting principles in the United States of America. This
basis of accounting involves the application of accrual accounting and
consequently, revenues and gains are recognized when earned, and expenses and
losses are recognized when incurred. The consolidated financial statements

are
expressed in U.S. dollars.



Principles of Consolidation


The consolidated financial statements include the financial statements of the Company, its subsidiaries and variable interest entity ("VIE").

Use of Estimates and Assumptions





The preparation of consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimate
and assumptions that impact the presented amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the presented amounts of revenues and expenses during the period.
Actual results may differ from those estimates. Significant estimates during the
year ended September 30, 2021, and 2020 include the collectability of
receivables, the useful lives of long-lived assets and intangibles, assumptions
used in assessing impairment of long-lived assets, valuation of accruals for
expenses and tax due.



Going Concern



The accompanying financial statements have been prepared in conformity with
accounting principles generally accepted in the United States of America which
contemplate continuation of the Company as a going concern basis. The
going-concern basis assumes that assets are realized, and liabilities are
extinguished in the ordinary course of business at amounts disclosed on the
financial statements. The Company's ability to continue as a going concern
depends on the liquidation of its current assets and business developments. In
assessing the Company's liquidity, the Company monitors and analyzes its cash
and cash equivalents and its operating and capital expenditure commitments. The
Company's liquidity needs are to meet its working capital requirements,
operating expenses and capital expenditure obligations. As of September 30,
2021, although the Company generated cash inflows from operating activities,
$1,913,858, the Company incurred a net loss of $1,774,734 and a negative working
capital of $2,318,784. These conditions raise substantial doubt about the
ability of the Company to continue as a going concern.



During the fiscal year, the Company has reviewed its operations to help refine
the Company's financial liquidity. Options under consideration in the review
process include, but not limited to, increase of sales on its online business,
reduction of overhead costs, fund advance from the Company's stockholders and
directors, or financing through issuance of shares. In order to continue as a
going concern for the next 12 months, the Company will focus on increasing its
revenue through the sale of health care products on its online platform, King
Eagle Mall, streamlining its overhead costs or obtaining a financing from its
stockholders or directors. However, the Company cannot provide any assurance
that it will be able to increase revenue, that it will be able to successfully
implement its business plan, or that financing that will be available to it on
commercially acceptable terms, if at all. The financial statements do not
include any adjustments to reflect the possible future effects on the
recoverability and classification of assets or the amounts and classifications
of liabilities that may result should the Company be unable to continue as

a
going concern.



56







COVID-19 Outbreak



In March 2020 the World Health Organization declared coronavirus COVID-19 a
global pandemic. The ongoing and evolving COVID-19 pandemic continues to spread
throughout the world and outbreak caused a widespread of quarantines, lockdowns,
site closures. It has negatively impacted the global economy, workforces,
customers, and created significant volatility and disruption of economic
activities. Due to restrictions, quarantines and closures in certain affected
areas and government agencies in the PRC, the approval process of our
applications for the construction permits of smart kiosks was delayed by the
local governmental agencies and the construction project of smart kiosks was
also postponed. The Company continues to focus its business through its online
platform, King Eagle Mall, to mitigate the adverse impacts by COVID-19 and
follows up closely with the local governmental agencies for the application for
the construction permits of smart kiosks. In fact, the pandemic arose the
overall public health consciousness in the PRC, the Company experienced a growth
in its average monthly online sale revenue by $0.19 million or 70.5% from $0.27
million for the year ended September 30, 2020 to $0.46 million for the year
ended September 30, 2021.



Although it does not expect that the virus will have a material adverse effect
on its online business or financial results at this time, it is not possible to
predict the unanticipated consequence of the pandemic on our future business
performance and liquidity due to the severity of global situation of COVID-19.
The Company continues to monitor and assess the evolving situation closely and
evaluate its potential exposure.



Earnings (loss) Per Share



Basic income (loss) per share is computed by dividing net income (loss)
attributable to the holders of ordinary shares by the weighted average number of
ordinary shares outstanding during the year. Diluted income (loss) per share is
calculated by dividing net income (loss) attributable to the holders of ordinary
shares as adjusted for the effect of dilutive ordinary share equivalents, if
any, by the weighted average number of ordinary shares and dilutive ordinary
share equivalents outstanding during the period. However, ordinary share
equivalents are not included in the denominator of the diluted earnings per
share calculation when inclusion of such shares would be anti-dilutive, such as
in a period in which a net loss is recorded.



Foreign Currency Translation





The reporting currency of the Company is the U.S. Dollar. Our entity in British
Virgin Islands use U.S. dollar. Our entities in the PRC and Hong Kong use the
local currencies, Renminbi (RMB) and Hong Kong Dollar (HKD), as its functional
currencies as determined based on the criteria of ASC 830, "Foreign Currency
Translation". Assets and liabilities are translated at the unified exchange rate
as quoted by www.xe.com at the end of the period. Income and expense accounts
are translated at the average translation rates and the equity accounts are
translated at historical rates. Translation adjustments resulting from this
process are included in accumulated other comprehensive income in the statement
of equity. Transaction gains and losses that arise from exchange rate
fluctuations on transactions denominated in a currency other than the functional
currency are included in the results of operations as incurred. Translation
adjustments included in accumulated other comprehensive loss amounted to $32,578
and $6,888 for the years ended September 30, 2021, and 2020, respectively.




57






Below is a table with foreign exchange rates used for translation:





For the year ended September 30, 2021               Hong Kong Dollar      Chinese Renminbi
(Average Rate)                                           (HKD)                  (RMB)
United States dollar ($1)                                      7.7631                6.5101

As of September 30, 2021 (Closing Rate)
United States dollar ($1)                                      7.7851                6.4466




For the year ended September 30, 2020               Hong Kong Dollar      Chinese Renminbi
(Average Rate)                                           (HKD)                  (RMB)
United States dollar ($1)                                      7.7506                7.0145

As of September 30, 2020 (Closing Rate)
United States dollar ($1)                                      7.7500                6.7905




Cash and Cash Equivalents



We consider all highly liquid investments with an original maturity of three
months or less when purchased to be cash equivalents. We maintain with various
financial institutions in PRC. As of September 30, 2021, and 2020, cash balances
held in PRC banks are uninsured. We have not experienced any losses in bank
accounts and believes we are not exposed to any risks on our cash in bank
accounts.



Financial Instrument



The carrying amount reported in the balance sheet for cash, other receivables,
accrued liabilities and other payables approximate fair value because of the
immediate or short-term maturity of these financial instruments.



Property and Equipment



Property and equipment are stated at cost less accumulated depreciation and
impairment losses. Gains and losses on dispositions of property and equipment
are included in operating income (loss). Major additions, renewals and
improvements are capitalized, while maintenance and repairs are recognized

as
expense as incurred.


Depreciation is provided over the estimated useful life of each class of depreciable assets and is computed using the straight-line method over the useful lives of the assets are as follows:





                          Estimated
Classification           useful life
Leasehold improvements     5 years
Office equipment           3 years
Computer equipment         3 years
Computer software          5 years




Intangible Assets



Intangible assets represent the licensing cost for the trademark registration.
For intangible assets with indefinite lives, the Company evaluates intangible
assets for impairment at least annually and more often whenever events or
changes in circumstances indicate that the carrying value may not be
recoverable. Whenever any such impairment exists, an impairment loss will be
recognized for the amount by which the carrying value exceeds the fair value.
For intangible assets with definite lives, they are amortized over estimated
useful lives, and are reviewed annually for impairment. The Company has not
recorded impairment of intangible assets as of September 30, 2021, and 2020.



58






Impairment of Long-lived Assets





Long-lived assets, including buildings and intangible assets with finite lives
are reviewed for impairment whenever events or changes in circumstances (such as
a significant adverse change to market conditions that will impact the future
use of the assets) indicate that the carrying value of an asset may not be
recoverable. We assess the recoverability of the assets based on the
undiscounted future cash flows the assets are expected to generate and recognize
an impairment loss when estimated discounted future cash flows expected to
result from the use of the asset plus net proceeds expected from disposition of
the asset, if any, are less than the carrying value of the asset. When we
identify an impairment, reduce the carrying amount of the asset to the estimated
fair value based on a discounted cash flows approach or, when available and
appropriate, to comparable market values. As of September 30, 2021, and 2020,
management determined that there was no impairment.



Fair Value Measurements



The Company applies the provisions of ASC Subtopic 820-10, "Fair Value
Measurements", for fair value measurements of financial assets and financial
liabilities and for fair value measurements of non-financial items that are
recognized or disclosed at fair value in the financial statements. ASC 820 also
establishes a framework for measuring fair value and expands disclosures about
fair value measurements.



Fair value is defined as the price that would be received to sell an asset or
paid to transfer a liability in an orderly transaction between market
participants at the measurement date. When determining the fair value
measurements for assets and liabilities required or permitted to be recorded at
fair value, the Company considers the principal or most advantageous market in
which it would transact, and it considers assumptions that market participants
would use when pricing the asset or liability.



ASC 820 establishes a fair value hierarchy that requires an entity to maximize
the use of observable inputs and minimize the use of unobservable inputs when
measuring fair value. ASC 820 establishes three levels of inputs that may be
used to measure fair value. The hierarchy gives the highest priority to
unadjusted quoted prices in active markets for identical assets or liabilities
(Level 1 measurements) and the lowest priority to measurements involving
significant unobservable inputs (Level 3 measurements). The three levels of the
fair value hierarchy are as follows:



? Level 1 inputs to the valuation methodology are quoted prices (unadjusted) for

identical assets or liabilities in active markets.

? Level 2 inputs to the valuation methodology include quoted prices for similar

assets and liabilities in active markets, and inputs that are observable for

the assets or liability, either directly or indirectly, for substantially the

full term of the financial instruments.

? Level 3 inputs to the valuation methodology are unobservable and significant


    to the fair value.



The Company's financial assets and liabilities include cash, receivables, accounts payable and accrued expenses.





Comprehensive Income (Loss)



Other comprehensive income (loss) refers to revenues, expenses, gains, and
losses that under generally accepted accounting principles are included in
comprehensive income but are excluded from net income (loss) as these amounts
are recorded directly as an adjustment to stockholders' equity. Our other
comprehensive loss for the years ended September 30, 2021 and 2020 was comprised
of foreign currency translation adjustments.



Revenue Recognition



Revenue is comprised of sales of goods and represents the amount of
consideration the Company is entitled to upon the transfer of goods. Revenue was
recorded on a gross basis, net of surcharges and value added tax ("VAT") of
gross sales. The Company recorded revenue on a gross basis because the Company
is the primary obligor of the sales arrangements has latitude in establishing
prices, has discretion in suppliers' selection and assumes credit risks on
receivables on gross sales from customers.



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Revenue is measured based on the amount of consideration that we expect to
receive, reduced by estimates for allowance, promotional discounts, and rebates,
if any. Revenue also excludes any amounts collected on behalf of third parties,
including sales and indirect taxes.



Consistent with the criteria of ASC 606 "Revenue from Contracts with Customers,"
we recognize revenue when performance obligations are satisfied by transferring
control of a promised good or service to a customer. For performance obligations
that are satisfied at a point in time, we also consider the following indicators
to assess whether control of a promised good or service is transferred to the
customer: (i) right to payment, (ii) legal title, (iii) physical possession,
(iv) significant risks and rewards of ownership and (v) acceptance of the good
or service. For performance obligations satisfied over time, we recognize
revenue over time by measuring the progress toward complete satisfaction of

a
performance obligation.



Deferred Revenue



Deferred revenue results from transactions where the Company has received the
payments from the customers but revenue recognition criteria under the five-step
model of ASC Topic 606 have yet to be met. Once all revenue recognition criteria
have been satisfied, the revenues will be recognized upon the transfer of risk
and rewards to the customers in the consolidated statement of operations.



Lease



In February 2016, the FASB issued ASU 2016-12, Leases (ASC Topic 842), which
amends the leases requirements in ASC Topic 840, Leases. Under the new lease
accounting standard, a lessee will be required to recognize a right-of-use asset
and lease liability for most leases on the balance sheet. The new standard also
modifies the classification criteria and accounting for sales-type and direct
financing leases and enhances the disclosure requirements. Leases will continue
to be classified as either finance or operating leases.



The Company adopted ASC Topic 842 using the modified retrospective transition
method on July 1, 2020. There was no cumulative effect of initially applying ASC
Topic 842 that required an adjustment to the opening retained earnings on the
adoption date nor revision of the balances in comparative periods. As a result
of the adoption, the Company recognized a lease liability and right-of-use asset
for each of the existing lease arrangement. The adoption of the new lease
standard does not have a material impact on the consolidated income statements
or the consolidated statements of cash flows.



Advertising Expenses



Advertising costs are classified as selling expenses and are expensed in the
period incurred and represent online marketing, including fees paid to search
engines, and online and offline marketing. Advertising expenses were $3,123 and
$nil, respectively, for the years ended September 30, 2021, and 2020,
respectively.



Concentration of Risk



Credit risk



Financial instruments that potentially subject the Company to significant
concentrations of credit risk consist primarily of cash and cash equivalents and
other receivable. As September 30, 2021, and 2020, $1,886,622 (RMB12,162,295)
and $140,430 (RMB 953,588), respectively, were deposited with various major
financial institutions located in the PRC. While management believes that these
financial institutions are of high credit quality, it also continually monitors
their credit worthiness.



Historically, deposits in Chinese banks are secure due to state policy to
protect depositor interests. However, China promulgated a Bankruptcy Law in
August 2006 that came into effect on June 1, 2007, which contains a separate
article expressly stating that the State Council may promulgate implementation
measures to provide for the bankruptcy of Chinese banks based on the Bankruptcy
Law. Under the current Bankruptcy Law, a Chinese bank may file bankruptcy if it
deems itself to be insolvent. In addition, since China's concession to the World
Trade Organization, foreign banks have been gradually permitted to operate in
China and have intensified competition in many aspects, especially since the
opening of the Renminbi business to foreign banks in late 2006. Therefore, the
risk of bankruptcy at the institutions that the Company maintains deposits has
increased. In the event of bankruptcy, the Company is unlikely to reclaim its
deposits in full since it is unlikely to be classified as a secured creditor
under PRC laws.



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Risks of variable interest entity structure


In the opinion of management, (i) the corporate structure of the Company is in
compliance with existing PRC laws and regulations; (ii) the VIE Arrangements are
valid and binding, and do not result in any violation of PRC laws or regulations
currently in effect; and (iii) the business operations of the foreign-invested
enterprise and the VIE are in compliance with existing PRC laws and regulations
in all material respects.



However, there are substantial uncertainties regarding the interpretation and
application of current and future PRC laws and regulations. Accordingly, the
Company cannot be assured that PRC regulatory authorities will not ultimately
take a contrary view to the foregoing opinion of its management. If the current
corporate structure of the Company or the VIE Arrangements is found to be in
violation of any existing or future PRC laws and regulations, the Company may be
required to restructure its corporate structure and operations in the PRC to
comply with changing and new PRC laws and regulations. In the opinion of
management, the likelihood of loss in respect of the Company's current corporate
structure or the VIE Arrangements is remote based on current facts and
circumstances.



Foreign currency exchange risk


The value of RMB against the U.S. dollar and other currencies may fluctuate and
is affected by, among other things, changes in political and economic conditions
and the foreign exchange policy adopted by the PRC government. It is difficult
to predict how market forces or PRC or U.S. government policy may impact the
exchange rate between the RMB and the U.S. dollar in the future. There remains
significant international pressure on the PRC government to adopt a more
flexible currency policy, which could result in greater fluctuation of the RMB
against the U.S. dollar. The Company is a holding company and it relies on
dividends paid by the Company's operating subsidiaries in China for its cash
needs. Any significant revaluation of the RMB may materially and adversely
affect its liquidity and cash flows. To the extent that the Company needs to
convert U.S. dollars into RMB for its operations, appreciation of the RMB
against the U.S. dollar would have an adverse effect on the RMB amount the
Company would receive. Conversely, if the Company decides to convert RMB into
U.S. dollars for other business purposes, appreciation of the U.S. dollar
against the RMB would have a negative effect on the U.S. dollar amount the

Company would receive.



Liquidity risk



Liquidity risk is the risk that the Company may encounter difficulty raising
liquid funds to meet commitments as they fall due. In meeting its liquidity
requirements, the Company closely monitors its forecasted cash requirements

with
expected cash drawdown.


Concentration of customers and vendors

There was no revenue from customers that individually represent greater than 10% of the total revenues for the years ended September 30, 2021, and 2020.

For the year ended September 30, 2020, two major vendors accounted for 57% and 38% of the Company's total cost of sales.

For the year ended September 30, 2021, three major vendors accounted for 22%, 16% and 14% of the Company's total cost of sales.





Income Taxes



We account for income taxes using the liability method. Under this method,
deferred tax assets and liabilities are determined based on the difference
between the financial reporting and tax bases of assets and liabilities using
enacted tax rates that will be in effect in the period in which the differences
are expected to reverse. The Company records a valuation allowance against
deferred tax assets if, based on the weight of available evidence, it is
more-likely-than-not that some portion, or all, of the deferred tax assets will
not be realized. The effect on deferred taxes of a change in tax rates is
recognized in income in the period that includes the enactment date.



61







We apply ASC 740, Accounting for Income Taxes, to account for uncertainty in
income taxes and the evaluation of a tax position is a two-step process. The
first step is to determine whether it is more likely than not that a tax
position will be sustained upon examination, including the resolution of any
related appeals or litigation based on the technical merits of that position.
The second step is to measure a tax position that meets the more-likely-than-not
threshold to determine the amount of benefit to be recognized in the financial
statements. A tax position is measured at the largest amount of benefit that is
greater than 50 percent likelihood of being realized upon ultimate settlement.
Tax positions that previously failed to meet the more-likely-than-not
recognition threshold should be recognized in the first subsequent period in
which the threshold is met. Previously recognized tax positions that no longer
meet the more-likely-than-not criteria should be de-recognized in the first
subsequent financial reporting period in which the threshold is no longer met.



Recent Accounting Pronouncement

Recently Adopted Accounting Standards

Adoption of ASC Topic 606, "Revenue from Contracts with Customers"





In May 2014, the Financial Accounting Standards Board (FASB) issued Topic 606,
which supersedes the revenue recognition requirements in Topic 605. The Company
adopted Topic 606 as of the inception date.



Adoption of ASC Topic 842, "Leases"

In February 2016, the FASB issued ASU 2016-12, Leases (ASC Topic 842), which amends the leases requirements in ASC Topic 840, Leases.





The Company adopted ASC Topic 842 using the modified retrospective transition
method effective the inception date. There was no cumulative effect of initially
applying ASC Topic 842 that required an adjustment to the opening retained
earnings on the adoption date. See Note 2 "Leases" above for further details.



Accounting Pronouncements Issued But Not Yet Adopted





Financial Instruments. In June 2016, the FASB issued Accounting Standards Update
No. 2016-13, "Financial Instruments - Credit Losses (Topic 326)" ("ASU
2016-13"). ASU 2016-13 revises the methodology for measuring credit losses on
financial instruments and the timing of when such losses are recorded.
Originally, ASU 2016-13 was effective for fiscal years, and for interim periods
within those fiscal years, beginning after December 15, 2019, with early
adoption permitted. In November 2019, FASB issued ASU 2019-10, "Financial
Instruments - Credit Losses (Topic 326), Derivatives and Hedging (Topic 815),
and Leases (Topic 842)." This ASU defers the effective date of ASU 2016-13 for
public companies that are considered smaller reporting companies as defined by
the SEC to fiscal years beginning after December 15, 2022, including interim
periods within those fiscal years. The Company is planning to adopt this
standard in the first quarter of fiscal 2023.The Company is currently evaluating
the potential effects of adopting the provisions of ASU No. 2016-13 on its
consolidated financial statements.



Income Taxes. In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic
740): Simplifying the Accounting for Income Taxes, which modifies and eliminates
certain exceptions to the general principles of ASC 740, Income Taxes. This
standard will be effective for King Eagle beginning September 30, 2021. We are
currently evaluating the impact of the standard on our consolidated financial
statements.



Except for the ASU above, in the period from October 2021 through December 2021,
the FASB has issued ASU No. 2021-07 through ASU 2021-10, which are not expected
to have a material impact on the consolidated financial statements upon
adoption.

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