Conviva and NexStreaming announced a partnership that will help content owners and publishers easily deliver the best digital media viewing experience on Android-powered mobile devices and televisions. The partnership pre-integrates Insights, Conviva's powerful analytics platform, into NexStreaming's NexPlayer SDK for Android. By making Conviva's granular data and analytics technology native to the NexStreaming player, online video publishers wanting to deliver high-quality content to Android devices can accelerate the integration process.

This pre-integration streamlines deployment to devices running the most widely utilized operating system for mobile. Through the partnership, digital media publishers using the NexPlayer can bypass the integration step for Insights, and have immediate access to Conviva's real-time data set. Conviva's Insights not only allows them to receive alerts and immediately take action when there is degradation to quality, but also allows them to determine Quality of Experience for their viewers and how it is impacting viewer engagement.