ITC has for the first time appointed a lateral hire to lead its cigarettes business. Devraj Lahiri, who joined the conglomerate in December 2020 from rival VST Industries where he was the managing director, has taken over the role of divisional chief executive for tobacco business. Lahiri had joined as the chief operating officer of ITC's tobacco business.

Erstwhile CEO Sandeep Kaul has become a corporate management committee member for ITC, overseeing businesses like tobacco, matches and agarbatti, and the start-up cell. Lahiri will now report to Kaul who will, in turn, report to chairman and managing director Sanjiv Puri.