Intertainment Media Inc. announce that it has developed, together with financial services industry partners, a customized social media financial services program for celebrities and social y active specialty brands. Code named 'sweet card', the platform is customized for celebrities al owing them to engage with fans through a unique social y powered global fan loyalty and appreciation program. This program will utilize a unique mobile wallet payment application and customized debit VISA or MasterCard al owing users to earn exclusive rewards through virtual payments, online purchases, money transfers and conventional in-store transactions. Managed by Intertainment and its subsidiary, Ortsbo Inc.'s Los Angeles team, the program has been reviewed by a number of talent agencies, artist management groups and merchandise partners. The Company now has significant interest to begin market testing with key celebrities and specialty brands in North America with a view towards rapid global expansion opportunities. The program is expected to generate ongoing loyalty and transactional fees of which Intertainment and its divisions will be entitled to up to 50% of net generated revenues. The program offers celebrities and specialty brands a unique way to engage with fans and create a continuity based business platform. Through a customized mobile wallet application and vanity debit VISA or MasterCard, purchases will generate points towards redeemable opportunities and special offers. Consumers that opt into the loyalty program will have the ability to receive exclusive social media access, live programing, merchandise and other unique program features. Ortsbo will enable global engagement through its 53 languages real time communications services platform, al owing fans to chat and engage with celebrities through exclusive Live & Global events.