Innovid Corp. announced that Mondelez International named Innovid its preferred global solution for Dynamic Creative Optimization. Mondelez will use Innovid's DCO technology to deliver real-time, personalized advertising experiences at scale and across channels, including CTV, maximizing campaign efficiency and performance.

Advertisers who lean into personalized, relevant messaging across channels report higher click-through and conversion rates across the board. In fact, 87% of marketing leaders are actively putting plans in place to support omni-channel personalization, but just 13% are confident in their ability to create and deliver personalized ads. Innovid's technology automatically creates the optimal ad for each screen, including the biggest screen in the house.

The company's DCO solution enables advertisers to harness privacy-compliant first-and third-party datasets – including geography, weather, date/time, audience, frequency, sequencing, publisher data, retargeting, and ISP – to generate thousands of personalized ad versions from a single creative asset. With Innovid, advertisers can engage audiences through unique experiences across all media types, devices and screens, including social, display, video, DOOH, and TV. Innovid's DCO technology also does not require persistent end user tracking, such as third-party cookies or mobile device IDs, supporting data privacy and compliance.

Mondelez previously partnered with Innovid to deliver dynamic creative in EMEA and LATAM. Campaigns in those markets for Mondelez's Philadelphia Cream Cheese brand, for example, have seen ad recall rise by 29% and view-through rates on YouTube increase by 38%. In selecting Innovid to be its preferred partner globally, Mondelez will now leverage Innovid's DCO technology in the US and APAC as well, ensuring personalized, dynamic creative anywhere and everywhere in the world, spanning multiple markets, cultures and languages.