Innovid announced that Christina (Tina) Wein has joined the company as Vice President, Agency Strategy & Partnerships. In this newly created role, Wein will be responsible for developing Innovid's relationship with trading desks, digital and TV buyers, influencers and specialists. As a digital sales and business development leader, Wein will also execute promotion, sponsorship and relationship building, as well as conduct strategic deals and partnerships.

Wein brings more than 19 years of experience in sales, business development, strategy, partnerships, marketing and strategic consulting. Most recently, she served as the senior director of agency strategy and partnerships for AOL Inc. Previously, Wein played a key role in developing partnerships for Yahoo!, Inc. where she signed and managed partnerships with premium publishers such as the New York Times, Forbes, Intuit, and Investopedia for display, search, and video solutions. Wein has also held leadership positions at DoubleClick in both the client services and product divisions, giving her a deep understanding of the entire ad and media technology ecosystem.