Pixelogic, a content localization and distribution services provider, has invested in MetaMedia, a cloud-based entertainment technology company for OOH venues, according to a company press release.

The investment from Pixelogic, a subsidiary of Tokyo-based Imagica Group, which provides entertainment post-production and distribution services, will expand MetaMedia's global reach, especially throughout Asia.

"Pixelogic's investment in MetaMedia reaffirms the massive potential of our technology and business. We're thrilled to strengthen our existing partnership with Pixelogic and work with the Imagica Group to expand our network around the world," Jason Brenek, CEO, MetaMedia, said in the release. "Thanks to partners like Pixelogic and Velocity, we've been able to rapidly expand our network of installed sites and deliver numerous Hollywood movies, live programming like UFC fights, AEW wrestling matches, A-list concerts, documentaries, and cinema advertising, among other new revenue opportunities for cinemas and drive-ins."

With more than 5,000 cinema screens in its backlog and the investment from Pixelogic, MetaMedia anticipates tripling its footprint by mid-summer.


"MetaMedia's innovative technology and solutions-driven approach is well-aligned with Pixelogic's vision and strategy," Andy Scade, SVP and GM of Pixelogic's Worldwide Digital Cinema Services, said in the release. "With the evolving landscape of theatrical distribution models, we are committed to making further investments that enable faster delivery to exhibitors, increase content security and offer a broader array of content in theaters."

The Pixelogic investment expands on a partnership initiated in June 2020 with MetaMedia and Velocity, an IT managed service provider that also offers digital signage, media advertising networks, and cinema marketing services.

"This investment shows our group's ongoing commitment to better serve the needs of our customers by providing unmatched theatrical mastering and distribution services on a global scale," Masashi Nakamura, executive officer and head of post-production and media services at Imagica Group, said in the release.

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