- Starting
April 22nd (Earth Day ), Iconic will commence its “Tree Planting Campaign for Earth Day.” For every bottle of Bellissima sold through splashwines.com, the Company will plant a tree inCalifornia . - During last year’s campaign, Iconic planted 10,000 trees in collaboration with One Tree Planted.
- The sustainability efforts of TopPop, Iconic’s wholly-owned subsidiary continue on multiple fronts as every pouch used saves an average of 3 bottles from waste.
- To learn more about tree planting efforts and other initiatives, please visit: https://www.iconicbrandsusa.com/planet.html #BetterForThePlanet
Iconic’s “Better-for-the-planet” slogan is a key component of its brand promises. This is the second year that Iconic has embarked on its tree-planting campaign with One Tree Planted, successfully planting 10,000 trees in 2021.
In addition, TopPop, Iconic’s wholly-owned subsidiary, is an advocate of green initiatives. Its flexible pouch packaging delivers up to an 85% reduction in packaging materials versus polyethylene terephthalate plastic (PET) bottles. Every pouch purchased saves 3 bottles of waste. TopPop takes on various other methods to use less energy, waste, and material resources, including utilizing 100% solar energy to power one of its facilities.
“A key part of our brand promise is to be better-for-the-planet. We are thrilled to kick off our tree planting program on
To learn more about tree planting efforts and other initiatives, please visit: https://www.iconicbrandsusa.com/planet.html #BetterForThePlanet
About Iconic
“Bellissima” by
Please visit Iconic’s websites and follow us on social media.
Websites: Iconicbrandsusa.com; bellissimaprosecco.com; toppoppkg.com;
sonjasangria.com
Twitter: @iconicbrandsus; @Sonja_Sangria
Instagram: @IconicBrandsUSA; @BellissimaProsecco; @sonja_sangria
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act. These forward-looking statements are made on the basis of the current beliefs, expectations and assumptions of management, are not guarantees of performance, and are subject to significant risks and uncertainties. These forward-looking statements should, therefore, be considered in light of various risks, including those set forth in Iconic’s reports that it files from time to time with the
Contact
ir@iconicbrandsusa.com
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2022 GlobeNewswire, Inc., source