Hasbro, Inc. Appoints Kathrin Belliveau as Chief Purpose Officer
January 08, 2021 at 02:00 pm
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Hasbro, Inc. announced the creation of a new Global Purpose Organization to further activate and accelerate the company’s ongoing efforts to make the world a better place for all children and all families. To lead this team, Kathrin Belliveau has been appointed Chief Purpose Officer, reporting to Hasbro’s Chairman and CEO, Brian Goldner. Belliveau joined Hasbro in 1997 as an attorney supporting corporate, brand, licensing, global operations and commercial legal matters. She has held a series of leadership roles including the establishment of Hasbro’s global government relations practice and the development of Hasbro’s ethical sourcing and product safety programs. She has also been instrumental in the creation of Hasbro’s CSR function, leading the evolution of the company’s CSR and ESG strategy and priorities in response to the rapidly-changing environment and needs of stakeholders around the world.
Hasbro, Inc. specializes in the design, production and marketing of games and toys. Additionally, the group is active in the production of films and TV programs. Net sales break down by activity as follows:
- sales of toys and games (89.3%): action figurines and toys, dolls and stuffed toys, traditional toys, electronic toys and games, creative and educational toys and games, card games, etc. sold under franchise brands (Littlest Pet Shop, Magic : The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers), under partner brands (Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Disney's Descendants, Beyblade, Dreamworks' Trolls, Sesame Street and Yo-Kai Watch), under company-owned brands (Baby Alive, Furreal Friends, Kre-o, Playskool and Playskool Heroes) and other (board games and digital games sold under Dungeons & Dragons, Jenga, The Game Of Life, Operation, Pie Face, Scrabble, Trivial Pursuit, Twister, Fantastic Gymnastics, Speak Out and Toilet Trouble;
- production and sales of film, TV and digital games licenses (10.7%).
The United States account for 60.2% of net sales.
HASBRO, INC. 
