Grupo Bimbo B de C : arrives in Romania and expands its global presence to 34 countries
March 07, 2023 at 10:57 pm
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Grupo Bimbo, the world's leading and largest bakery company, announces its arrival in Romania following the acquisition of the Vel Pitar bakery.
Founded in 1999, Vel Pitar operates ten bakeries in Romania, employes roughly 1,800 associates, and includes a diversified portfolio with more than 12 recognized brands of breads and other products. The company is ranked number one in freshness in markets in which it competes. Its brands include Vel Pitar, French Toast, Grâu Întreg, and Chef Gourmand, among others.
With this acquisition, Grupo Bimbo continues strengthening its global leadership in grain-based foods. In addition, with the purchase of Vel Pitar, the Mexico-based company expands its global presence to include 34 countries on four continents.
Daniel Servitje,CEO and President of Grupo Bimbo, said: "With Vel Pitar, we continue to expand our global presence of top-performing, high-quality, consumer-focused brands. At Grupo Bimbo, we are integrating a talented team with extensive market knowledge and a portfolio of recognized products with high potential to continue growing."
For his part, Rafael Pamias, Chief Operating Officer added: "We are thrilled to be present in a new market and integrate into our family a significant number of leading grain-based brands, which are aligned with our goal of offering our consumers products made with simple and natural recipes using nutritious ingredients."
Vel Pitar joins the EMEA organization, led by Jose Luis Saiz, who reports to Operational General Management.
Grupo Bimbo SAB de CV published this content on 07 March 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 March 2023 22:56:01 UTC.
Grupo Bimbo SAB de CV is a Mexico-based company engaged in the food processing sector. The Company focuses on the manufacture, distribution and sale of bread, breakfast bread muffins and bagels, frozen bread, cakes and smaller cakes, sweet and non-sweet cookies, tortillas, pita bread, pizza bread, tostadas and tortillas, snacks, salads and candies, among others. Its segments comprise Mexico; North America, including the United States and Canada; Organization Latinamerica (OLA), including Central and South America, and Europe. The Company operates in over 20 countries and has approximately 100 brands. The Company offers over 10,000 products under various brand names, such as Bimbo, Barcel, Sara Lee, Oroweat, Marinela, Arnold, Entenmann's, Ricolino, Dempster' and Thomas'. It operates through Groupe Adghal.