CALL FOR GENERAL EXTRAORDINARY AND ORDINARY

SH AR EHO L DE RS' M EET ING

Pursuant to Articles Thirty-Fourth, Thirty-Seventh and Thirty-Eighth of the by-laws of GRUPO BIMBO, S.A.B. DE C.V. (the "Company") and pursuant to articles 180, 181, 182 and all other applicable articles of the General Law of Corporations, and according to the resolution adopted by the Board of Directors of the Company in its session held on February 13th, 2014, the shareholders of the Company are hereby called to the GENERAL EXTRAORDINARY and ORDINARY SHAREHOLDERS' MEETING to be held on Tuesday, April 08th, 2014 at 12:00 hrs. at the Company's domicile located in Prolongación Paseo de la Reforma 1000, Col. Peña Blanca Santa Fe, Mexico City, to discuss and resolve the matters referred in the following:

AGENDA REGARDING THE EXTRAORDINARY SHAREHOLDERS' MEETING

I. Proposal, discussion and, as the case may be, approval to a partial amendment to the by-laws in relation to their compliance with the provisions of the Securities Market Law.

REGARDING THE ORDINARY SHAREHOLDERS' MEETING

I. Discussion, approval or modification of the Board of Directors' report referred in article 172 of the General Law of Corporations, including the audited Financial Statements of the Company, consolidated with the financial statements of its subsidiaries, for the fiscal year concluded on December 31st, 2013, with a prior reading of the following reports: of the Chairman of the Board of Directors and CEO, the External Auditor, and of the Charman of the Audit Committee.
II. Presentation, discussion and, as the case may be, approval of the report provided in Article 86, Section XX of the Income Tax Law in force on 2013, pursuant to the compliance, by the Company, of its fiscal obligations.
III. Presentation, discussion and, as the case may be, approval of the application of the results for the fiscal year concluded on December 31st, 2013.
IV. Appointment, or as the case may be, ratification of the appointment of the members of the Board of Directors, and determination of their compensation.
V. Appointment, or as the case may be, ratification of the appointment of the Chairmen and members of the Audit Committee, as well as the determination of their compensation.
VI. Presentation, and as the case may be, approval of the report on the purchase of the Company's own shares, as well as the determination of the maximum amount of resources that the Company may allocate for the purchase of its own shares, in terms of Article 56, Section IV of the Securities Market Law.
VII. Appointment of special delegates.
In order to have the right to attend the present Meeting, the shareholders or their legal representatives shall deposit their share certificates and/or deposit receipt of the share certificates issued by the S.D. Indeval, S.A. de C.V., Institución para el Depósito de Valores, by a financial institution or by brokerage firms, at the third floor of the Company's domicile already mentioned, at least 48 hours before the date and time of said Meeting (calculated in business days), in terms of the applicable provisions of the Securities Market Law. In exchange for the share certificates or deposit receipts of share certificates, the shareholders registered in the shareholders' registry or their legal representatives, shall receive the corresponding admission card issued by the Company, evidencing the name of the shareholder and the number of shares represented therein. The shareholders may be represented in the Meeting by attorneys-in-fact that evidence their authorities with a power of attorney granted with the forms prepared by the Company or by any other power of attorney granted according to law, that fulfills the requirements set forth in Article Fortieth of the Company's corporate by-laws and in Article 49, Section III of the Securities Market Law; such powers of attorney shall be delivered at least 48 hours before the hour set for the Meeting, calculated in business days. The aforementioned power of attorney forms shall be available in the aforesaid Company's domicile.
As of the date of this publication, the documentation related to the items of the Agenda shall be at the disposal of the Company's shareholders, free of charge and in business days and hours, at the above-mentioned Company's domicile.
Mexico City, Mexico, March 13th, 2014.
Grupo Bimbo, S.A.B. de C.V.

Luis Miguel Briola Clément
Secretary of the Board of Directors

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