Cond� Nast and Manzoni present MultiMag, multimedia, mutiscreen, multidevice

Set for launch in a few weeks' time, MultiMag is a native-digital multi-magazine that combines the systematic objectivity of text content with high-impact visuals. It introduces a new format of native advertising, revolutionising the way publishers, brands and users interact. In a unique, unprecedented partnership with Manzoni, MultiMag will be published simultaneously on the websites of both companies.

MultiMag introduces an exclusive story and works on it in three dimensions: Multimedia, because MultiMag is made of words, images and sounds, in an exclusive package of specially selected content in innovative formats; Multiscreen, because it creates an immersive reading experience that makes ideal use of all screens, whatever size they may be; Multidevice, because the stories it tells are perfectly adaptable to all media devices, thus creating a unique digital experience.

MultiMag facilitates access to the content of those brands that have a story to tell, giving users enjoyable vertical navigation and creating exciting three-dimensional effects. Dedicated editorial care involves the audience as never before in a constant flow of narrative that is both natural and personal, totally revolutionary in its design.

MultiMag is distributed through the websites of the Cond� Nast and Manzoni networks, together for the first time in this joint venture, addressing the two main targets: women and men.

January 28, 2014

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