Family Insights Group Limited announced the appointment of Alistair McCall to the newly created position of Chief Data Officer effective immediately. Mr. McCall is a data professional with almost two decades of experience across the retail, advertising, telecommunications and leisure industries. He has been responsible for realising the full commercial value of data assets for major brands including several years within the Woolworths Group as Head of Customer Management and most recently with Australia's leading data agency MercerBell as Director of Data Strategy. The Newly created CDO role will be responsible for the following Company activities: Realise the commercial potential of the Company's data assets to create business opportunities, grow Company revenue and deliver value to shareholders, Adopt new approaches to identify and win new data and analytics opportunities, Develop and manage the Company's internal data analytics capabilities, Develop data strategies and alignment with Company product development plans, and Ensure the higher standards of data governance, quality, security and compliance.