Fill Up Média: contract with Carrefour, share price rises
In addition to the operation of these 250 new service stations, the agreement provides for the extension of the 100 Carrefour service stations already equipped since 2017 for a period of almost nine years.
Thanks to this new agreement, by the end of the 1st half of 2024, the advertising network will have a total of more than 6,000 advertising screens spread across 850 service stations, representing an audience of more than six million French motorists per week.
The Group, which set itself the target of equipping a further 550 service stations by 2025 at the time of its IPO, has already reached half of this forecast, enabling it to confirm its ambition of reaching 1,180 partner stations by 2025, representing a weekly audience of 10 million motorists.
At around 12:15pm, Fill Up Média shares were up over 12% on the Paris Bourse, outperforming the CAC Mid & Small index of small and mid-cap stocks, which was losing 0.6% at the same time.
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