Fashion B. Air is specialized in the design and marketing of women's clothing and accessories (shoes and bags). The group's activity is organized around 3 sectors:
- sales of women's clothing and accessories: operating through local retailers, a network of company-owned boutiques, and the Internet;
- distribution of fine and costume jewelry: under the name Les Florentines;
- correspondence sales : primarily sales of feminine clothing, phytotherapy products (capillary products, food supplements, anti-fatigue products, etc.), and household utility products (dishes, household linens, etc.) targeting senior women.
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