Source: Digital Marketing Magazine

Mobile technology is forever becoming more sophisticated, which means the marketing of the technology also needs to progress. Already in 2013, smartphone penetration in the UK exceeds 60% (Nielsen, 2013) and adoption worldwide has hit the "mobile majority." 1 While these numbers may not be all that surprising, it is important to consider that staying connected through mobile devices is an absolute priority for consumers. In today's society, mobile marketing isn't just about creating a mobile-friendly web site, or sending a mobile message to your customers, but much more.

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