eve Sleep Plc announced the appointment of James Sturrock as Chief Executive Officer with effect from September 10, 2018. Sturrock has replaced Jas Bagniewski. The company also announced the appointment of Nikki Crumpton to the Board as Senior Independent Non-Executive Director with immediate effect, replacing Peter Hepworth who has decided to step down from his role.

James brings proven experience in leading online-focused consumer companies combined with a strong background in marketing and brand development. He was previously Managing Director of Moonpig, which he joined in 2014. Prior to Moonpig, James was part of Direct Line Group and formerly Direct Line Insurance for more than seven years where he held a number of senior divisional and marketing roles across the Group before becoming General Manager of the Commercial Direct division within the Direct Line Group in 2012.

Following James' appointment, Interim CEO Abid Ismail will continue his role as CFO of the company. Nikki joins the Board as Senior Independent Non-Executive Director providing significant experience across marketing, advertising and communications strategy development and implementation. Nikki is founder of brand and communications consultancy The Active Strategist and has previously held senior roles within international agencies including McCann Worldgroup where she was Regional Planning Director EMEA, and as Chief Strategy Officer for McCann London for seven years.