Esstra Industries Inc. announce the appointment of Alexander Damouni as Chief Executive Officer ("CEO"). Mr. Alexander Damouni has over 20 years of corporate experience managing strategy and growing companies across four continents. Throughout his career, Alexander focused on creating value by helping business owners better understand their situation and providing tools and solutions to scale their companies.

He has served as an advisor to a venture-backed online marketplace, where he directly supported the CEO in growing the business from a concept to generating $100 million in gross transaction value. The platform helped over a thousand SMEs enable technology to achieve nearly a quarter of a million in new customer growth. Alexander holds an MBA from Hult International Business School and a BA from McGill University.

The Company also announced the resignation of Virginia Olnick as CEO of the Company. Ms. Olnick will remain on the Board of Directors.