Victory Electronic Cigarettes Corporation announced that Bill Fields, founder of Fields Texas and a former CEO and President of Wal-Mart Retail Stores Division, has joined the company's board of directors, effective immediately. In addition to serving as president and chief executive officer of the Wal-Mart Stores Division, Mr. Fields held various senior executive positions within the organization, including Assistant to Wal-Mart Founder, Sam Walton; Senior Vice President of Distribution and Transportation; and Executive Vice President of Wal-Mart Inc. After leaving Wal-Mart, Mr. Fields served as chairman and chief executive officer of Blockbuster Entertainment Group and president and chief executive officer of Hudson's Bay Company.