DoubleVerify Holdings, Inc. announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement – enabling advertisers to objectively verify and analyze the quality of their U.S. based advertising campaigns. This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets. DV is processing and classifying Tweets directly above and below the placement of ads in Twitter's Timeline – enabling brands to verify the content surrounding their advertising using DV's Brand Safety Floor and Suitability Tiers.

DV was the first to align product functionality with standards advanced by the 4A's Advertising Protection Bureau (APB) and WFA's Global Alliance for Responsible Media (GARM). DV's brand safety and suitability solutions are driven by the company's Semantic Science technology and methodology. DV's Semantic Science team builds AI-driven tools that facilitate the semantic understanding of content.

This unique competency powers DV's proprietary brand safety and suitability measurement for advertisers. DV's brand safety and suitability solution will focus initially on Twitter's Home Timeline, and eventually, expand into Twitter's Profile and Search placements. DV first partnered with Twitter in 2018 and offers fraud and viewability measurement across both display and video campaigns.