Item 1.01 Entry Into A Material Definitive Agreement.





Merger Agreement


On February 27, 2023, Colombier Acquisition Corp., a Delaware corporation ("Colombier"), entered into an Agreement and Plan of Merger (the "Merger Agreement") by and among Colombier, Colombier-Liberty Acquisition, Inc., a Delaware corporation and a wholly owned subsidiary of Colombier ("Merger Sub"), Colombier Sponsor, LLC, a Delaware limited liability company, in the capacity as Purchaser representative (solely for purposes of certain sections of the Merger Agreement), and PSQ Holdings, Inc., a Delaware corporation ("PSQ"). Pursuant to the terms of the Merger Agreement, a business combination between Colombier and PSQ (the "Merger") will be effected and the name of Colombier will be changed to "PSQ Holdings, Inc." More specifically, and as described in greater detail below, at the effective time of the Merger (the "Effective Time"):

? Merger Sub will merge with and into PSQ, with PSQ being the surviving company

following the Merger and continuing in existence as a wholly owned subsidiary


   of Colombier;



? any PSQ convertible securities which remain outstanding and have not been

exercised or do not convert automatically into shares of PSQ Common Stock (as

defined below) prior to the Effective Time will be cancelled without

consideration;

? each share of PSQ common stock, par value $0.001 per share ("PSQ Common

Stock"), other than shares held by Michael Seifert (the "Founder"), will be

automatically converted into the right to receive a number of shares of Class A

Common Stock, par value $0.0001 per share, of Colombier ("Colombier Class A

Common Stock") equal to the Conversion Ratio (as defined in the Merger

Agreement); and

? each share of PSQ Common Stock held by the Founder will be automatically

converted into the right to receive a number of shares of Class C Common Stock,

par value $0.0001 per share, of Colombier ("Colombier Class C Common Stock"

and, together with Colombier Class A Common Stock, "Colombier Common Stock")

equal to the Conversion Ratio.






Merger Consideration


Pursuant to the terms of the Merger Agreement, the consideration to be delivered to the holders of PSQ Common Stock in connection with the Merger (the "Merger Consideration") will be a number of newly issued shares of Colombier Common Stock with an aggregate value equal to $200.0 million, subject to adjustments for PSQ's closing debt (net of cash).

In addition to the right to receive Colombier Class A Common Stock or Colombier Class C Common Stock, as applicable, in the Merger, holders of PSQ Common Stock and certain other employees and service providers of PSQ (the "Deemed Equity Holders" and, together with the other earnout participants, collectively, the "PSQ Earnout Participants") will be entitled to receive up to 3,000,000 shares of Colombier Class A Common Stock (the "Earn-Out Shares") in the event certain metrics are satisfied during the period commencing on the Effective Time and ending on the fifth anniversary of the closing date (the "Earn-Out Period"). Specifically:





       ?   in the event that, and upon the date during the Earn-Out Period on
           which, the volume-weighted average trading price of Colombier Class A
           Common Stock quoted on the New York Stock Exchange ("NYSE") (or such
           other exchange on which the shares of Colombier Class A Common Stock
           are then listed) for any twenty (20) trading days within any thirty
           consecutive trading day period (the "Earn-Out Trading Price") is
           greater than or equal to $12.50 ("Triggering Event I"), the PSQ Earnout
           Participants will be entitled to receive an aggregate of 1,000,000
           Earn-Out Shares;




       ?   in the event that, and upon the date during the Earn-Out Period on
           which, the Earn-Out Trading Price is greater than or equal to $15.00
           ("Triggering Event II"), the PSQ Earnout Participants will be entitled
           to receive an aggregate of 1,000,000 additional Earn-Out Shares; and




       ?   if, at any time during the Earn-Out Period and upon the date on which,
           the Earn-Out Trading Price is greater than or equal to $17.50
           ("Triggering Event III" and, together with Triggering Event I and
           Triggering Event II, the "Triggering Events"), the PSQ Earnout
           Participants will be entitled to receive an aggregate of 1,000,000
           additional Earn-Out Shares.




                                       1




If, during the Earn-Out Period, there is a change of control of Colombier pursuant to which Colombier or its stockholders have the right to receive consideration implying a value per share of Colombier Class A Common Stock equaling or exceeding the Earn-Out Trading Price underlying one or more Triggering Events, then, immediately prior to the consummation of such change of control, (i) to the extent the relevant Triggering Event has not previously occurred, such relevant Triggering Event shall be deemed to have occurred and (ii) each PSQ Earnout Participant shall be entitled to receive its pro rata share of the applicable number of Earn-Out Shares to be issued based on the deemed occurrence of the applicable Triggering Event(s).

Treatment of PSQ Common Stock Held By the Founder

Pursuant to the terms of the Merger Agreement, immediately prior to the Effective Time, each outstanding share of PSQ Common Stock held by the Founder will be cancelled and cease to exist and shall be converted into the right to receive at Closing (as defined in the Merger Agreement) a number of shares of Colombier Class C Common Stock equal to the Conversion Ratio.

The issued and outstanding shares of Colombier Class C Common Stock, as a group, will be entitled a number of votes equal to the number of shares of Colombier Class A Common Stock issued and outstanding at the time any vote is taken, plus 100 (the "Aggregate Class C Voting Power"). Each share of Colombier Class C Common Stock will be entitled to a number of votes equal to the (i) Aggregate Colombier Class C Voting Power, divided by (ii) the number of shares of Colombier Class C Common Stock issued and outstanding as of the applicable record date.

Each share of Colombier Class C Common Stock held by the Founder may be converted by the Founder at any time into one share of Colombier Class A Common Stock.

In the event that, after the Closing, the Founder transfers shares of Colombier Class C Common Stock to any person other than certain permitted transferees (as set forth in the restated certificate of incorporation to be adopted by Colombier upon the closing of the transaction (the "Closing")), such transferred shares will convert automatically into shares of Colombier Class A Common Stock having only one vote per share. All outstanding shares of Colombier Class C Common Stock will convert to Colombier Class A Common Stock (i) in the event the Founder is no longer at least one of an officer or director of Colombier, or dies or becomes incapacitated, or (ii) at such time as the total number of outstanding shares of Colombier Class C Common Stock falls below 50% of the total number of outstanding shares of Colombier Class C Common Stock as of immediately after Closing.

Representations and Warranties

The Merger Agreement contains representations and warranties of each of Colombier, Merger Sub and PSQ that are reasonably customary for similar transactions and that include certain qualifications and customary exceptions, as applicable. Additionally, many of the representations and warranties are qualified by specified exceptions or qualifications contained in the Merger Agreement, by information provided pursuant to certain disclosure schedules to the Merger Agreement, or by reference to materiality, Material Adverse Effect, or similar qualifiers. "Material Adverse Effect" as used in the Merger Agreement means with respect to any specified person or entity, any fact, event, occurrence, change or effect that (a) has had, or would reasonably be expected to have, individually or in the aggregate, a material adverse effect upon the business, assets, liabilities, results of operations or financial condition of such person and its subsidiaries, taken as a whole, or (b) would or would reasonably be expected to prevent or materially delay or impair such person from consummating the transactions contemplated by the Merger Agreement.





No Survival


No party's representations, warranties or pre-Closing covenants will survive Closing and no party has any post-Closing indemnification obligations.





Covenants of the Parties


The Merger Agreement includes customary covenants of the parties with respect to, among others things, (i) operation of their respective businesses prior to consummation of the Merger and efforts to satisfy conditions to consummation of the Merger, (ii) access to information, (iii) cooperation in the preparation of the registration statement on Form S-4 (as may be amended or supplemented from time to time, the "Registration Statement") which Colombier is expected to file with the U.S. Securities and Exchange Commission ("SEC") in connection with the Merger and (iv) obtaining all requisite approvals of each party's respective stockholders. Additionally, each of Colombier and PSQ has agreed not to solicit or enter into a competing alternative transaction in accordance with customary terms and provisions set forth in the Merger Agreement.





                                       2





Conditions to Closing


Each party's obligation to consummate the Merger is conditioned upon, among other things, (i) approval by Colombier stockholders of the Merger and related transactions and matters, (ii) approval by PSQ stockholders of the Merger and related transactions, (iii) the expiration or termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended; (iv) the absence of any applicable law or order that makes illegal, or prohibits or prevents, the transactions contemplated by the Merger Agreement; (v) Colombier having at least $5,000,001 of net tangible assets either immediately prior to or upon consummation of the Merger, (vi) the members of the post-Closing board of directors of Colombier having been elected or appointed as of the Closing consistent with the requirements of the Merger Agreement; (vii) the Registration Statement having become effective in accordance with the provisions of the Securities Act of 1933, as amended ("Securities Act"), (viii) the shares of Colombier Class A Common Stock (including the Earnout Shares and the shares of Colombier Class A Common Stock issuable upon conversion of shares of Colombier Class C Common Stock) to be issued in the Merger having been listed for trading on the NYSE or such other stock exchange as agreed to by PSQ and Colombier, subject only to the official notice of issuance thereof, (ix) Colombier being able to satisfy any applicable initial and continuing listing requirements, as applicable, of the NYSE or such other stock exchange immediately following the Effective Time and (x) Colombier not having received any notice of non-compliance therewith that has not been cured or would not be cured at or immediately following the Effective Time.

In addition, Colombier's obligation to consummate the Merger is conditioned upon, among other things (i) the representations and warranties of PSQ being true and correct on and as of the Closing Date (as defined in the Merger Agreement) as if made on the Closing Date (subject to certain exceptions and an overall "Material Adverse Effect" standard), (ii) PSQ having performed in all material respects all of its obligations and complied in all material respects with all of its agreements and covenants under the Merger Agreement to be performed or complied with by it on or prior to the Closing Date, (iii) no Material Adverse Effect having occurred with respect to PSQ or its subsidiaries taken as a whole since the date of the Merger Agreement, which Material Adverse Effect is continuing and uncured, (iv) Colombier having received certificates or other confirmation from PSQ regarding certain PSQ-corporate matters and (v) the Founder having executed and delivered an employment agreement and a non-competition agreement, in each case to be effective as the Closing, in form and substance reasonably acceptable to Colombier.

PSQ's obligation to consummate the Merger is further conditioned upon, among other things (i) the representations and warranties of Colombier being true and correct on and as of the Closing Date as if made on the Closing Date (subject to certain exceptions and an overall "Material Adverse Effect" standard), (ii) Colombier and Merger Sub having performed in all material respects all of its obligations and complied in all material respects with all of its agreements and covenants under the Merger Agreement to be performed or complied with by it on or prior to the Closing Date, (iii) no Material Adverse Effect having occurred with respect to Colombier since the date of the Merger Agreement, (iv) upon the Closing, Colombier having cash and cash equivalents, including any PIPE investment to be consummated contemporaneously with Closing (which shall be deemed to have been received by Colombier), and after giving effect to the completion and payment of the redemption payments to its stockholders and the payment of Colombier's and PSQ's aggregate unpaid expenses, in an amount at least equal to (A) $33.0 million minus (B) the lesser of (1) $15.0 million and (2) the amount of Colombier's and PSQ's aggregate unpaid expenses immediately prior to the Closing, minus (C) the amount of the proceeds actually received by PSQ in any financing permitted under the Merger Agreement prior to Closing and (v) PSQ having received a certificate of Colombier confirming the satisfaction of certain Closing conditions.





Termination


The Merger Agreement may be terminated at any time prior to the Effective Time by either Colombier or PSQ if the Merger and related transactions are not consummated on or before September 11, 2023 (the "Outside Date"), provided that Colombier may extend the Outside Date for an additional period ending on the earlier of (A) the last date for Colombier to consummate its business combination pursuant to an extension granted pursuant to Colombier's organizational documents and (B) December 31, 2023. . . .

Item 9.01 Financial Statements and Exhibits.





(d) Exhibits



Exhibit No.   Description

2.1*            Agreement and Plan of Merger, dated as of February 27, 2023, by and
              among Colombier Acquisition Corp., PSQ Holdings, Inc., Colombier-Liberty
              Acquisition, Inc. and Colombier Sponsor LLC

10.1            Form of Company Stockholder Support Agreement, dated as of February
              27, 2023, by and among Colombier Acquisition Corp., PSQ Holdings, Inc.
              and the holders party thereto

10.2            Sponsor Support Agreement, dated as of February 27, 2023, by and among
              Colombier Acquisition Corp., PSQ Holdings, Inc. and Colombier Sponsor
              LLC

10.3            Form of Lock-Up Agreement, dated as of February 27, 2023, by and among
              Colombier Acquisition Corp., Colombier Sponsor LLC and the holders party
              thereto

104           Cover Page Interactive Data File (embedded within the Inline XBRL
              document)



* The exhibits and schedules to this Exhibit have been omitted in accordance with

Item 601(b)(2) of Regulation S-K. The Registrant agrees to furnish

supplementally to the SEC a copy of all omitted exhibits and schedules upon its


   request.




                                       8

© Edgar Online, source Glimpses