Colgate-Palmolive (India) Limited announced the launch of Colgate Total Pro Gum Health in India. Colgate Total Pro Gum Health is a specialist gum care toothpaste formula that contains clinically proven Triclosan and Copolymer technology which helps to prevent bleeding of the gums, their inflammation and recession (caused by gum problems), for healthy teeth. This scientifically advanced toothpaste helps reverse gum problems in just four weeks compared to using regular fluoridated toothpaste and reduces gum bleeding by up to 88%.

Its unique formula also fightsharmful germs that cause gum problemsand helps prevent tooth decay. Gum problems are one of the most frequently experienced oral health concerns and yet highly neglected by Indian consumers. A new survey conducted across eight Indian cities by Colgate-Palmolive (India) Limited and GFK Mode has revealed that one in every three Indians suffer from gum problems and almost half of them suffer at least once a month.

The most frequently encountered gum problems are bleeding and soreness of gums, with more than 80% of such people facing the issue at least once in 6 months. The survey results also indicate that these symptoms are not considered to be threatening by most. Only 43% of those suffering from gum bleeding actually consulta dentist, while more than 35% opt for home remedies like rinsing with warm water and applying clove and salt.

Colgate Total Pro Gum Health toothpaste will be available at retail stores across India in150g pack for M.R.P. INR 92 (inclusive of all taxes).