Chico's FAS Inc. announced the launch of the Chico's brand in Mexico, through an exclusive franchise with El Puerto de Liverpool, S.A.B. de C. V. ('Liverpool'). The Chico's brand expansion in Mexico will begin with a stand-alone boutique opening at Perisur Mall, Mexico City in Spring 2014. Plans for the Chico's expansion in Mexico include the opening of stand-alone boutiques as well as branded shop-in-shops in Liverpool department stores.

The second stand-alone boutique will open in Villahermosa, Tabasco. In addition, Liverpool plans to roll out six Liverpool department store shop-in-shops during the first half of this year. The store design of the Chico's stand-alone boutiques will be based on a new store prototype.

The elevated concept includes a mix of curated finishes and materials based in warm tones with subtle animal prints. Modern interpretations of Chico's brand heritage are brought to life with iconic woven entry doors, luggage details on fixtures and layers of artifacts as props.