Accelerize announced the appointment of Ewan Darby as General Manager, EMEA. Most recently Senior Partner, Global Affiliate Marketing at Ogilvy New York, Darby brings more than 20 years of business development and client management experience in both digital and traditional marketing to CAKE. He is based at CAKE's EMEA headquarters in London.

As General Manager, Darby will be responsible for shaping the vision of the CAKE EMEA operations as well as helping clients grow and transform their insight about the end-to-end consumer journey into improved marketing performance. At Ogilvy New York, Darby was responsible for the growth and development of the agency's affiliate marketing channel across an extensive international network. In addition, Ewan developed mutually beneficial partnerships with multiple vendors to expand the organization's partner ecosystem.

During his seven years with Ogilvy, he also worked in the London office and in both regions was instrumental in driving the rise of the agency's affiliate business. Prior to that, he held positions at a number of respected digital marketing and media firms, including Affiliate Window and Nielsen Media Research.