Accelerize announced significant enhancements to its SaaS-based platform with the introduction of advanced tracking, algorithmic attribution and marketing campaign optimization for digital marketers. The new functionality will provide networks and digital marketers with the tools needed to effectively measure the true impact each media channel and campaign has on return on ad spend (RoAS). The enhanced capabilities are immediately available. Recognized as a precise and unbiased source of digital marketing insights, CAKE has a history of setting the industry standard for advanced tracking, attribution and optimization of RoAS. With the upgrades to CAKE's platform, brands, networks and publishers are armed with more actionable insights and granular data required to optimize campaigns and drive revenue. The benefits and features that further enhance the customer journey include: Tracking: Understand the impact of digital marketing campaigns across multiple channels. Best-of-breed tracking capabilities across multiple touch points and channels including search, social, display, affiliate, video and more. Targeting based on channel and traffic source, as well as geography, device, operating systems, language and other custom rules. Attribution: Reveal insights to make intelligent, data-driven decisions that drive business impact. Algorithmic attribution for predictive analytics that clearly and accurately show marketers how to optimize campaigns. Rules-driven models including first- and last-touch, linear, time decay and custom. Optimization: Maximize RoAS across and within digital marketing channels. Identification of high-performing traffic sources, while also pinpointing top performers with data comparison and visualization across marketing channel. More reporting dimensions that provide a stronger foundation for extrapolation and recommendations. New unified technical architecture and platform to collect and support high-traffic volumes. Deeper connectivity and more flexibility with expanded, more robust API for faster and easier automation and integrations with Google AdWords, Bing, Facebook, DoubleClick Campaign Manager (DCM), Marketo and others.