CDK Global Inc. has launched its Next Gen websites, the latest evolution of its website platform, culminating a two-year mobile-first development initiative to completely redesign its websites. This will deliver the best possible online experience seamlessly across smart phones, tablets and notebook PCs, as well as future device classes on the horizonMobile traffic now accounts for nearly two-thirds of web traffic to dealer websites. Further, 75% of all consumer research for purchasing a vehicle is done online, while physical dealership visits continue to decline. To help dealers compete in this environment, CDK Next Gen websites combine responsive technology with cutting-edge designs allowing dealers to differentiate their brand image and help them reach their profit objectives. Next Gen sites deliver unmatched site performance that is twice as fast and further optimized to deliver industry leading out of the box SEO performance. On the backend, Next Gen features an all new site editor that provides the speed and flexibility to make substantial site changes in only a few clicks and full site re-designs in just minutes. The migration of existing CDK customers to the Next Gen platform began in October 2016 and will continue through mid-2017. CDK will build dealer websites on the Next Gen platform for new customers beginning in April 2017. These new sites feature beautiful designs on any device, learn and adapt based on shoppers online behavior, possess a clear and concise approach to displaying content, and deliver powerful analytics to help dealers refine their online strategies. The result is experience that helps the consumer easily find the right vehicle and take the next steps to engage with the dealer, driving consumers to the showroom. Dealers with CDK Connected Store can even give shoppers the ability to build accurate quotes online and send them to the dealership to continue the sales process in-store.