Castrol India Limited unveiled an exciting range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three new variants tailored for the passenger car segment, addressing the evolving needs of automotive consumers. Supporting this launch is a dynamic television commercial (TVC) campaign titled Stay ahead, featuring Bollywood superstar and brand ambassador Shah Rukh Khan.

The TVC concluded its grand premiere on 9 June 2024 amidst the highly anticipated India vs Pakistan T20 match, which showcased Khan in a fresh and exciting avatar, highlighting the superior performance offered by Castrol EDGE. The commercial cleverly plays on today's paparazzi culture, depicting celebrities finding innovative ways to 'Stay ahead' of the shutterbugs. The core message highlighted in the TVC is Castrol EDGE's ability to significantly boost engine performance on demand, ensuring drivers can count on exceptional performance in any situation and on any terrain.

The commercial ends with SRK cruising away, leaving the world behind - "Castrol EDGE, Stay ahead".