Brightcove Inc. announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily workflows. Marketers are often tasked with producing campaigns that are customer-centric, highly measurable and achieve results, in a short amount of time. With Brightcove Campaign, marketers can quickly get to market with video campaigns, leverage unique insights including industry benchmarks, and receive video marketing guidance to maximize marketing impact. Some key features of Brightcove Campaign, include: Customized, easy-to-follow campaign advice and best practices; Advanced analytics reporting, including industry benchmark comparisons; One-click-to-publish capability across multiple marketing channels; Social sharing capabilities; Customized thumbnail codes for email distribution and video optimization; Out of the box marketing automation integration with Eloqua, Marketo, HubSpot, and Salesforce; Google Chrome extension for easy video analysis; and Google and Adobe Analytics integration.